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Essays 361 - 390

Automotive Industry and Product Change Management

2. Different types of change. There are many types of changer, from the internal changes dictated by process, technology and econ...

Marketing Audit and New Product Marketing

we consider McDonalds there is a corporate strategy where the brand is important. The products are all designed to be easy to prep...

Meeting Demands by Changing Manufacturing Plants

(Rink, Roden and Fox, 1999). Even when sales begin leveling off or decreasing, the company still has alternative strategies they ...

Vizir Product Launch by Procter and Gamble

In five pages this paper considers Harvard Case Study 384 139 in a consideration of the European product launch of Procter and Gam...

Multinational Corporations and Globalization

In five pages this paper discusses how multinational corporations have been affected by globalization with The Lexus and the Olive...

Product Development and the Roles of Communication and Information

In nine pages this research paper discusses the development of products and the roles played by communication and information tech...

Expatriate Management and Colgate Palmolive

Harvard Case 394-184 is the focus of this paper consisting of five pages that considers Colgate Palmolive's international service ...

Change and Geocast Network Systems

In five pages this paper discusses the problems confronting Geocast Network Systems when it introduced a new product and concept f...

Singapore and Economics

In eight pages Singapore is examined in terms of its domestic and foreign economic policies and assesses globalization's effects. ...

Marketing and Opinion Leader Targeting

care products. This is especially true when consumers believe the person really is a doctor or other health care professional. E...

Industry Position of Revlon

In five pages this paper considers Revlon's isolation, industry position, and its overall strengths and weaknesses with advertisin...

Positive and Negative Impacts of Globalization

with the effects of globalization as it has only done good for the companies who have branched out and brought in more revenue to ...

Pet Food New Product Launching

In five pages this paper examines how to launch a new pet food when there is a limited budget in a consideration of press targetin...

New Easy.com Product

Thus, we might see in the future, EasyPharm.com. Another way in which the student would want to make reference to the prediction o...

New Supermarket Product Line Developed

of the market, compared to Sainsburys 15.8% and Tescos 22.5% in October 2002 (Harrington, 2002). However, out of these top three i...

An Analysis of New Product Marketing Suitability

conductivity properties (Gibson, 1999). It is this additional conductivity that will help the cause of solar energy, otherwise kno...

Industrial Relations and HRM

(Silva, 1997). In todays organization development literature, we consistently find the word strategic - strategic planning, strate...

Pfizer Case Study

required for the care of feed cattle, it does not possess the marketing knowledge necessary to win over a lukewarm consumer base. ...

Japanese Employment Relations and Globalization's Effects

a direct influence of globalization in Japan, for leading world economies are so interlaced and interdependent as globalization pr...

A Church and Dwight Business Analysis

In using Michael Porters Five Forces model (which focuses on a barriers to entry, competitive rivalry, buyer power, supplier power...

Globalization and Social Change

could know about the happening. Never before has this been possible. With this globalization has come significant chang...

Case Study Analysis (Greener Pastures )

will not usually last more than eighteen months (Thompson, 1998). The advantage is not only in the fact that it is new, but in ...

Developing and Marketing New Services and Products and Consumer Attitudes

fair Trade, or received a good review in a food and drink magazine. It is worth noting that this will also reflect political chang...

Sources of Opportunities and Their Implications on New Product Performance in the Emerging Internet Connectivity Market Methods' Critique

are formed, the firm will achieve better new product performance in the subsequent year" (Soh, 2000; p. 16); 4.. "The impact o...

Managing Globalization and its Problems

strong position, and may still be argued when looking at the way in which global trade is seen to thrive. There can be little doub...

Italy's L'Oreal Elvive and the 4 P's

consumer demand in that area at the current time. This is not yet mature market, but it is maturing, The prevailing economic condi...

Egypt, Saudi Arabia, and Syria Market Assessments

entering the market. Saudi Arabia is not a democracy and does not have any political parties or elections. The country is ruled b...

Marketing Plan for Tiffany's

the popularity of any given item . . . but not necessarily in that order. Shopping and consumption have become tied up with far mo...

Vodafone in Nigeria and Potential Market Entry Strategies

However, the entrance into the market is not as simple as this, with many different influencing factors. Porters Diamond m...

Industry and the Effects of the Internet

on the web? Additionally, how would he overcome technical, operational and marketing issues in the short time span of six months? ...