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Essays 241 - 270

Teaching Marketing

The writer looks at two issues associated with the teaching of marketing. The first considers the role of marketing in terms of su...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Applications of the Classic Tests for a Just War

under the just intention of abating evil and promoting good, 4. whether other means of rectification have been attempted and war ...

The Cost of Discrimination of Women in International Business

a report by the International Labour Organisation looking at the progress of women in corporate America the author, Linda Wirth st...

STARBUCKS, GLOBALIZATION AND STRATEGIC ISSUES

during the late 1990s, when a local French farmer angrily gathered protestors because of McDonalds practices, and torched one of t...

Issues in International Business

companies such as McDonalds are only verging on a true global presence The Uppsala Model is another model that looks at...

Effects of Globalization and International Shipping

their revenue and provides more work for employees. Yaw (8) commented that companies have been trying to find strategies that wil...

Nurse Migration

developing countries, while it alleviating the nursing shortage in the industrialized countries to a certain degree, is creating a...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

History, Prupose, and Issues Surrounding the International Monetary Fund (IMF)

In practice, however, both the IMF and World Bank have a long history of intellectual addiction to the soft-core Marxism and centr...

Still Relevant After More Than 40 Years 'Marketing Myopia'

This book report in 5 pages considers the Theodore Levitt text that was originally written back in 1960 for the Harvard Business R...

AOL Marketing

In five pages this paper examines the marketing endeavors of American online as an external advertising venture for others and reg...

Disney the Skilled Animator

were limited, motionless, and sometimes flat. Disney followed Iwwerks, constantly relating to his work for ideas and inspiration....

Voice of the Witness in Survival in Auschwitz by Primo Levi

In six pages this paper examines the author's calm witness voice in describing Auschwitz oppression by the Nazis in the autobiogra...

Encouraging Consumer Buying Through Techniques in Advertising

structure of the poem, providing a means by which to connect the words with organization and conclusion (Poetry Analysis: A Quick ...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

The People Of 9/11

rarely the one(s) to actually suffer the injurious act; rather, terrorists have learned it is much more effective to their cause t...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Leadership And Organizational Success

more than one-fourth of companies have not engaged in succession planning (OHara, 2005). Furthermore, global experience must be co...

The Success of Emirates Airline

offering a range of travel services ands other complimentary services, which helps to support the sale of airline tickets as well ...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Organization Performance Management Evaluation

some cases, a list of questions is provided to demonstrate what information the consultant would need to obtain to perform that ev...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

Are School Curriculums Designed for Socio-Economic Status

It is no secret that some schools are better than others and some teachers are better than others. Is the curriculum in any school...

Financing Services Mandated by the Federal Government

Many services are funded directly from local money, others are a combination of local and state money, and still others have fundi...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...