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Essays 61 - 90

Deutsche Brauerei and Portfolio Optimisation

The paper presents answers to 2 case studies. The first case study concerns the design of a suitable remuneration package for a ma...

Is Investing In The Stock Market A Good Idea When There Are Turbulent Conditions?

be better alterative investments for short term returns. Figure 1 S&P 500 1 Year performance (Yahoo Finance, 2009) There are st...

Operations Management Calculations

too long to make an analysis of it viable when undertaking all the other tasks of everyday life and setting up a business. When ...

Continental and Fintelco Case Study

of setting up a new cable station, or acquiring interests internationally rather than to build new interest in United States. In t...

McDonald’s and Carlton Draught Beer Television Advertisements Compared

In order to assess this two advertisements have been chosen, the 2007 advertisement for Carlton Draught Beer showing groups of peo...

Soft Drink Market and Marketing Communications

can also create a level of identification. Diet Pepsi is very effective at communicating, and as the number one diet drink globall...

The Sultan Center at a Potential Takeover Target for Wal-Mart

a difficult strategy, as growth by acquisition requires capital expenditure in order to acquire the target company, with many addi...

VIRTUAL DRINK DRIVING GAME: MARKETING STRATEGIES

There are a couple of target markets for this particular product. The main target market will be young drivers, between the ages o...

Case Study on the Cola Wars Between Coke and Pepsi

these manufactures have a relatively low requirement for investment, a top cost of $50 million for a concentrate plant will servic...

Soft Drink Marketing

much profit for the company, and all major producers of carbonated soft drinks now offer some type of fruit-based or fruit-flavore...

Nintendo Wii; Marketing Objectives and Target Markets

dominance over the interactive gaming market. When looking at the marketing objectives for their Wii a similar pattern to t...

Real Time Speech to Speech Translation Devices

10.8% per annum (Romaine and Rishardson, 2009). At the current time the majority of the industry revenues for the global top 30 t...

Considerations for Setting up a Business Selling Alcohol

with desert. Prosecco - A fresh and fruity sparkling wine, with a soft, long lasting thirst quenching taste. Ciders and Beer Ci...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Assessment of the Japanese Market for Mangoes

that of Japan, a developed market, where it appeared there is an increasing demand for mangoes at the current time. In order to as...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

Non Alcoholic Soft Drink Energy Booster Zappy

In five pages this paper presents a Zappy product company analysis in an assessment of pros and cons and preferable distribution c...

The Potential Of The Energy Sector In Albania

This 3 page paper looks at the potential for an entrepreneur to startup and energy business in Albania. The paper considers the ma...

Overview of Teenage Drinking

fall along gender lines, with boys imbibing more than girls, statistics indicate that females are every bit as likely to drink as ...

Social Work Examination of Postsecondary Binge Drinking

2003). In fact, researchers have indicated that historically black colleges have about half the percentage of students participat...

Pfizer Inc. Animal Health Products Case Study

poultry industry has been innovating in order to create more demand for its products. The poultry industry has been able to add va...

Financial; Analysis of Theolia SA 2004 - 2007

the numerical values may appear to be unusual, therefore the focus of this financial analysis will be on the margins and ratios as...

Central Bark Dog Daycare Marketing Plan

meet the needs of most dogs and owners where there are special health or well being considerations, as long as the dogs are happy ...

Marketing the Blackberry Storm

sold (Kotler, 2003) When considering the product in terms of consumer goods and has been the development of a number of classific...

Hutchison Whampoa Limited; Operations, Potential Expansion and Marketing Challenges

include any ship of the UKs largest port; the Port of Felixstowe, as well as Harwich International, Thamesport and a major interes...

Nokia

This 15 page paper examines Nokia in 2007 and the challenges it faces in its home markets. The paper gives a background to the dev...