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In five pages the ways in which Judaism ins represented in Franz Kafka's works are examined with an emphasis upon his story 'Metam...

but commercial burglaries are up (Star Tribune 02B). For many reasons, burglars find commercial establishments a better target th...

In five pages this paper examines the Department of Justice's antitrust case against Microsoft and issues regarding the Internet E...

In five pages the positive and negative aspects of restaurant outsourcing in terms of its day to day operations are discussed. Fi...

In twenty eight pages this research study focuses upon the hospitality industry and considers Fairfield County, Connecticut's empl...

This is a 5 page book review in which the author relates her own upbringing which is in sharp contrast to most members of American...

The writer discusses the approaches taken to branding by the American Wool Council and the National Cotton Council, and reveals th...

a business that resonates with customers, that avoids competitor strengths and exploits their weaknesses, and that exploits its ow...

The very idea of guarding an industry to "help" it survive seems - superficially at least - to be a reasonable approach to the pre...

In eight pages this paper discusses the shrinkage of product brands and considers the luxury associated with global brands like He...

The writer discusses the importance of correct brand management by the company and the customer sales representative. If the compa...

In fifteen pages three areas are examined in regards to the factors that influence decisions consumers make and include choosing o...

This 10 page paper looks at the way a project to install a computer system in a shop may be planned. The paper focuses ion the pla...

irritation as the long-standing issue of screaming babies on airplanes. In the case of cellular phones, however, there is somethi...

place concurrently at the same time) rather than consecutively (one at a time after each other). Possible paths Total number of ...

integrated marketing communication, a simpler definition may be found in Kotler (2003), where it is stated that integrated marketi...

nations employ many Afghans. On April 29-30, 2007, Afghanistan held the Fourth Afghanistan Development Forum (ADF) in Kabul (Afg...

Security; Governance Rule of Law & Human Rights; Infrastructure & Natural Resources; Education; Health; Agriculture & Rural Develo...

Coca-Cola developed a new formula for coke, which was not appreciated by the consumers. The company quickly reversed the decisions...

This 4 page paper looks at what is needed to create a brand, and uses the example of a university. The paper is written in bullet ...

that is made in a factory; a brand is something that is bought by a customer" (Klein, 2001). From this it appears Mantero has a pr...

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

egg shells along with cappuccino. The company faced problems as the core products remains and the identity of McDonalds was firmly...

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

but to buyers who facilitate the purchases. The childrens market is one that is particularly difficult for marketers; the product ...

described as a premium brand, where quality accompanied price, with a strong image and personality embracing style and innovation....

support luxury purchases. It is also notable that as well as the increase in consumerism, the market for luxury goods ahs been see...

in well with the current market trends. Opening a restaurant where the differentiation is gained not only with the menu itself, b...

company appear to have a brand image and benefit from branding, as seen with some of the Cadbury and Hershey brands, for others it...

of disposable income will constraint the spending that can take place, especially on luxury or non essential items (Nellis and Par...