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Essays 1141 - 1170

Internet Advertising and Economics

income. Products, such as cleaning supplies and cooking utensils, had a distinct target audience in the at-home wife whose only d...

How Warner Bros. Uses the Web as Discussed in Billboard Magazine

in order to broadcast these artists over the Internet. Warner Bros. Inc. was quick to recognize a prime opportunity by coming abo...

Consumer Purchasing and Motivational Theories

In ten pages this essay features the hierarchy of needs developed by Abraham Maslow in an assessment of the statement 'Motivationa...

Marketing Theory Basics

In six pages a discussion of some basic marketing theories include brand, pricing, packaging, distribution, promotion, and consume...

Buying a Car, Transmittal Letters, and Business Writing

start writing is to list everything that needs to be relayed to the person being addressed, then sort that information into groups...

Definition of Customer Loyalty Concept

what "satisfaction" actually entails. According to Edwards, Gorrell et al (1994): "There is a response in the customers that goes ...

Overview of Shoplifting

cash refunds. The stores didnt ask them for receipts. We made $400 to $500 a day, Richard says" (p. 27). According to the Erns...

Trio of Marketing Journals Evaluated

attempt to maintain. Some are better able to maintain their stated focus than others, however. Three such journals are eval...

The Art of Consumer Capitalism in Advertising

In a paper that consists of five pages the art form of slick consumer capitalist advertising is disccused as are the ways in which...

Bank Failure and Profitability Determinants

In twenty two pages issues including employees, technology, involvement of the community, activities, culture, and management are ...

Public Citizen and Ralph Nader

In eighteen pages this paper considers Ralph Nader's consumer activism and discusses his late 1960s' founding of the Public Citize...

Consumer Debts and Chapter 7 Bankruptcy

In a paper consisting of fifteen pages Chapter 7 consumer debt bankruptcy are examined in this comprehensive overview that also di...

Single Young Adults and Consumer Behavior

In six pages consumers under the age of twenty five are considered in terms of their characteristics and their unpredictability fr...

Nonverbal Communication and Advertising

In this paper consisting of eight pages the nonverbal cues found primarily in television commercials are examined to understand th...

Dialing, Driving and Consumer Warnings

In 5 pages this paper examines whether the dangers posed by dialing while driving should be posted on packages by the manufacturer...

Construction Industry Marketing

In eight pages marketing concepts including positioning, planning, behavior of consumers, market intelligence, and relationship ma...

Advantix® and Marketing by Eastman Kodak

In sixteen pages this consumer imaging technology by Kodak is evaluated in terms of performance, PEST and SWOT analyses, and marke...

A Fashion Paper

program needs to be matched with the commercial campaign. In other words, the fashion commercial needs to get to its targeted aud...

Forms of Resistance

resistance. The National Labor Relations Act is a very important legislation with regard to labor relations. In fact, it is cons...

Recession of 1990 and 1991 and Its Impact Upon Monetary Policy

In five pages this paper considers the recession and the impact it had both on the market economy and on monetary policy with the ...

Consumers and the Use of TV

have so many options that there is something available at every hour. Indeed, consumer television viewing habits have changed qui...

Consumer Interest Rates and the Impact of the Federal Reserve System

Fed raises its interest rate, then the commercial bank also takes the same action with the interest rate it charges for loans made...

1990 and 1996 Economic Conditions

In nine pages the economy during the years of 1990 and 1996 are compared in terms of consumer confidence, inflation, and unemploym...

Price Indexes in Agriculture

In a paper consisting of eight pages individual farmers' pricing indexes as well as agricultural conglomerates' pricing and the co...

Young Americans and '30 Somethings' Consumer Habits

In six pages this paper contrasts the differences in consumer attitudes between young adults and '30 something' Americans that ten...

Bankruptcy and Consumer Chapter 7

In a paper consisting of fifteen pages Chapter 7 bankruptcy or the discharge of most consumer debts is examined and include its in...

Consumer Protection Responsibility and Jack in the Box

In six pages this paper applies Kantian philosophy to Jack in the Box in this examination of consumer protection issues and the fe...

Economy of South America

In eleven pages the ongoing economic problems of South America are discusses with the focus being on Brazil and the impacts experi...

How Spending by Consumers Was Affected by President Ronald Reagan's Tax Cuts

In seven pages this paper discusses how 'Reaganomics' or the economic policies and tax cuts of Ronald Reagan impacted the spending...

Sponsorship of Corporate Golf Tournaments

In eight pages the practice of corporations sponsoring golf tournaments is examined in terms of who receives the greater benefits,...