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Essays 61 - 90

Marketing Analysis of Swiffer Sweeper Products

a magnet" (Cornwell, 2002). The cloths pick up the dust, etc. and then are thrown away (McGee, 1999). Swiffer was introduced to t...

New Product Introduction Plan

The writer presents a practical plan for the introduction of a new product line at Kudler Fine Foods, the plan includes a work bre...

Toyota and Honda Compared

greatest focus currently is China, a country that will likely become the second largest consumers of automobiles by 2010 (behind t...

Push to Pull Manufacturing Method Tools

will need to be two systems running next to each other; the stock cars and the mass customisation. 2. The implementation of a sys...

Amazon; Expansion and the Future of the Printed Book

This 3 page paper is written in two parts. The first part considers the potential of Amazon to expand into ore product lines. The ...

Agritech Case Study

best solution will be that which satisfied the demand and has the lowest associated costs. The different variation on the ...

Marketing A New Product

the egg white base and be sufficiently differentiated to be seen as original, although there s no chocolate sorbet on the market a...

Present and Future Strategies for Success at Microsoft

This paper consists of eight pages and examines how Microsoft can succeed strategically in the present as well as the future in a ...

Mark Twain Economic Indicator and the Economy of the United States

In three pages the economy of the United States is the focus of this papre that includes analyses of Gross Domestic Product, infla...

Sports Related Products and Marketing Research

both ask customers what they want and then make efforts to supply those needs. Several have found that ignoring customers changin...

Contributing Factors to Enron's Downfall

a great deal to do with the number of external factors and affiliations which many say reveal a weakness in the competitive and ri...

Traditional vs Target Costing

during the product design phase. "In Japan, the purpose of the management accounting system is to influence the behavior of a man...

Article Comparison #1: Koehn & Warren

3 pages in length. The beginning of the twentieth century was rife with improvements to everyday commodities that up until this t...

Financial Analysis of Marriott International

changing as well as the growth there is also development with the use of technology, strategic alliances, increased marketing and ...

Product Life Cycle Marketing

the way that it is seen, this will need the launch campaign were there is the use of association marketing, making use of aspirati...

Launching a New Product

the face of competition, if it is a niche market product it may be difficult to reach those who will be interested in marketing an...

BCG Analysis of Apple Inc.

growth. With this background a useful way of examining the company to understand its current position is with the use of a Boston...

Marketing Plan for a New Product; Solar Powered Air Conditioning

due to environmental conditions, in other areas it may be desirable but not essential. Globally there has been seen an increase in...

Marketing the iPod

the products? Again, executives began offering some answers. Jobs cut them off. The products SUCK! he roared" (Burrows, Grover and...

Assessing the Quality of High Heeled Shoes for Babies

and the high heels in the shoes are also very soft, so that as baby kicks out the heels will bend and squash. These shoes are a ...

Stimulating Ideas for Product Development

development of a creative culture, where innovation and ideas are encouraged (Kelley and Littman, 2009). A good example of this is...

Sudan, Turkey, and the UK and Marketing

the market and also the wide range of demands and communication methods. With 84.5 million radios owned and 219 AM radio stations ...

Mature Market Product Limits

In seven pages this essay considers a product's four stage life cycle in a discussion of company implementation strategies regardi...

Formation of a Marketing Strategy for a New Travel Product

The paper is the start of the formulation process to develop a marketing strategy for a new travel product. The product, aimed at...

Bringing the iPhone and the iPad to the Chinese Market

with the products, but with the association with a lifestyle brand, changes may need to continue to embrace this differentiation. ...

The Diminishing Importance of the iPod in Apples Product Portfolio

product has a cost of production that averages the same as the organization as a whole. Table 2 Extrapolated iPod contribution to...

Analysis of the iPod and Its Position

54,461 88,401 Turnover ratio 1.19 1.20 1.22 The return on investment may be calculated by taking the turnover and multiplying it ...

Most Effective Marketing Medium

actually eat. Nutellss marketing offered the solution. Sales would naturally decrease after this news was just released this month...

Krispy Kreme Doughnuts Case Analysis

into the 2000s, Krispy Kreme shifted from a wholesale bakery strategy to a "specialty retail strategy," emphasizing the "fresh, ho...

Delta Air Lines' Working Capital

(GE bails out Delta Airlines, 2004; p. 275). Two companies have come to Deltas aid, one in the form of a traditional loan,...