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Essays 31 - 60

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Theodore Levitt's Marketing Imagination

In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...

Managing Internal Pricing

the business of PepsiCo (Traceable and Common Fixed Costs, n.d.). Transfer Pricing Transfer pricing is the "amount charged ...

Sex in Advertising Journal Article Reviewed

In three pages this paper assesses the supposed marketing power of sex in advertising as presented in a journal article study....

Crust 'N Stuff Marketing Plan

In sixteen pages this paper examines how to market high quality pizza via supermarket delis with advertising and marketing strateg...

Coke IMC Plan

soft drink. Further, younger consumers generally have fewer concerns over weight. Younger consumers greater levels of phys...

Advertising Effectiveness

for long lashes, but also the aspiration of the target market and the type of lifestyle that is associated with good looking indep...

Repercussions of Advertising Rates That Are Too High

it over the brink. Advertising expenditures sharply declined, and they remained rather scarce for some time. Advertising has rec...

The Advertising Of Tobacco, Alcohol And Fast Food: Social Manipulation

Amidst this overwhelming presence of the fast food mentality sprung a new concept of socialization that crept up within the recent...

Prescription Drugs' High Costs

In five pages this paper discusses prices in the pharmaceutical industry in this consideration of high prescription drug costs wit...

Cost Effectiveness of Charter Schools for Middle and High School Students Who Are At Risk

In twenty two pages a literature review that supports charter school advantages for middle and high school at risk students is pre...

Alberta, Canada and Automobile Insurance's High Costs

For Young Drivers, 2004). If auto insurance is possible, then it is often so expensive that it prohibits the driver from using th...

American Pharmaceuticals and High Costs

any estimates on the future costs of pharmaceutical may be conservative. He writes that from 1980 to 1998, the "real GDP per capit...

Costs of Advertising and the Nielsen Ratings

In two pages this paper discusses advertising sponsor costs and the impact of Nielsen ratings. There is no bibliography included....

Reasons Why Advertising Costs Are Not Too Much

There are excellent debate ideas to be found in this paper consisting of three pages that discussed ten reasons why advertising do...

Magnet Schools

have a focus. How these schools are actually structured and implemented differs from district to district and from state to state ...

Low Context Culture And High Context Culture In Business

culture has a direct impact on communication, both verbal and non-verbal (College of Business Administration, 2005). Researchers h...

HRM Model of Guest's

to understand the strategic importance of HRM and work in am manner that reflects this understanding. In applying this to McDonal...

Laws and Costs of Smoking for Children and Adults

In twelve pages this paper presents a comprehensive overview of the smoking issue including health related costs, risks, second ha...

Advertising and Celebrities

In six pages the argument is presented that using celebrities in product advertising does not provide the advantages it previously...

Warranty and Advertising in the Automotive Industry

2001). The Japanese manufacturers allocate larger percentages to local spots - Nissan put 35 percent into spot TV, Honda put 33 pe...

Care+ Budget Development

Interface manager 20 91 1,820 Networking analyst 10 91 910 Training Costs 12 users @ 16 hrs each 192 45 8,640 Total 497 $...

Answering Costing Questions

However, it was assumed that the burgers are the core product and there is to be no allocation, with the burgers only carrying the...

Allocating Costs in Proportion Considering Activity-Based Costing

500 150 Sell Price/Piece $2.450 $3.550 $5.900 Total Cost/Piece $2.269 $3.163 $4.501 Income/Piece $0.181 $0.387 $1.399 Tot...

Costing and Overhead Allocation

the allocation of the head office costs. In an environment where an employee undertakes a number of different tasks labor may also...

Changing the Way Costs Are Allocated for a Burger Restaurant

The way that firms choose to allocate costs can impact on the perceived production costs for any product. Utilizing the example of...

Transportation As an Acquisition Cost Impacting on Demand

The writer explains how and why costs of transportation will impact on the demand levels of demand justice the team within consume...

Qualitative and Quantitative Research Studies

At the same time, it is also the case that Black women...

Cost Determination Methods

In nine pages this paper examines various methods of cost determination including activity based accounting, standard costing, var...

Taking on Hepatitis B in a Philadelphia High School

programs on Hepatitis B and the risk factors that increase ones susceptibility. The first of these programs will provide an overv...