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Essays 241 - 270

Case Study on Best Bikes

In eighteen pages this student submitted case study involves a fictitious Brazilian company and is analyzed in terms of PESTEL, va...

Strategic Marketing and European Telecom

In seventy two pages a fictitious European telephone communications company is discussed in a financial examination that includes ...

Microsoft Corporation Business Analysis

of the companys attempts at monopoly. In addition to software, the company has delved into new territory. Microsoft Network, call...

Syria and the Market of Fast Food Franchises

by the organisation which the effect, in understanding them the organisation is in the best position to influence them (Thompson, ...

Strategic Analysis of Wal Mart

size and position is one that can be seen as a combination of purposeful strategy and emergent strategy, taking opportunities of c...

Student Submitted Pricing Strategy Case Study

reduction of the overall cost of each car as more are produced as the fixed costs are divided by the number of cars made. For exam...

Analysis of Disney's Strategic Management

described by Ansoff who designed a very formalized and complicated process for the elaboration of strategic plans; and 3.) the pos...

Tesco's, Technology, and Strategy

If we use Porters five forces the industry may be analyses in terms of existing competitors, the threat of new entrants, substitut...

New Market Entry and India Car Parts Business

In twelve pages this marketing report discusses an India based automotive spare parts business and how a new market can be success...

Singapore's United Overseas Bank Group

attempted a hostile takeover of the Overseas Union Bank but the United Overseas Bank topped the bid and succeeded in acquiring the...

Performance and Outlook of Apple Computers

a friend had created the silicon chips on which the Apple Computer would be based, but they at first had no idea of how the chip c...

Cathay Pacific Airways, Strategic Management and the Uses of Information Technology

In thirty pages this paper discusses Cathay Pacific Airways' uses of IT in strategic management with technology's direct and indir...

Orbitz

2008). The partnership was incorporated on the 24th of February 2000, as DUNC LCC, and DUNC Inc. was created on the fourth of May ...

Ryanair

In trying to undertake a cost advantage the company may seek to be the cost leader in either the industry, or just the relevant se...

Analysis of New Balance Athletic Shoes Inc.

its advantage, and competitors disadvantage. The question is how should New Balance respond in order to meet their goals1? To as...

Proposal for a New Assessment Model Aimed at Analysis of Information Technology Use within a Firm

which an organisation competes. Porter (1985, p13) has designed two differing categories of competitive advantage; cost advantage ...

Change at BERG TV

order to support the growth and the ongoing pursuance of the goal, to support and train disabled people in media production. In or...

Global Migration

In eight pages this paper discusses the US voluntary 'Great Migration' and Kosovo's forced migration....

U.S. Workforce and the Role of African American Women

In 3 pages this paper discusses how women's involvement in the U.S. labor force was profoundly influenced by the role of African A...

A Marketing Plan for Highland Spring

opportunities and threats. 2.1.1 Strengths The position of the company is a strength. The company is currently the second l...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

Developing a Marketing a Plan for a Fruit Juice Bar

growth, marketing is the key to business development. For small businesses1 the challenge may be greater due to limited resources ...

Airline Industry Trends

information systems. Even with these techniques, Zea (2002) argues that airlines in general have done little to manage risk...

Analysis of Airline Industry

fixed and the federal government had the final say on which markets specific airlines would serve. Many smaller airlines came int...

Singapore Construction Industry and Electronic Commerce

In forty five pages Singapore's construction industry is examined within the context of ecommerce's status and influence with Port...

Targets for a Merger with Southwest Airlines

Southwest is one of the US airline success stories, at a time when there is consolidation the airline industry Southwest may have ...

CALIFORNIA PIZZA KITCHEN, PEST AND FIVE FORCES

which, in turn, manufactures a line of frozen pizzas for grocery stores (Bramhall, 2010). In researching the North America...

Unilever - Assessment of Strategy and Suggestions for Future Development

a more aggressive social marketing strategy. The organisation should develop a prominent presence on Facebook, Twitter and Google+...

An Industry PEST Analysis

This is a paper consisting of sixteen pages that discusses political, economic, social, and technological industry influences and ...

Book Industry PEST Analysis

This makes the selling of books and exporting of them across boarders easier and for retailers such as Amazon there are benefits i...