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Essays 391 - 420

Holiday Company Proposal for Marketing Research

utilised in a range of media. The research will need to identify the most approach concept for Globetrotters to use and then test ...

Product Development at Aqua Glass

in the mainstream market. Likely customers for the new product include: * Homeowners whose budgets do not extend to separate tubs...

Mortgage Market Research

"that a decline in housing wealth dampens consumer spending at least twice as much as a same-sized loss in the stock market" (Coy ...

Market Entry Strategy for Romania/A Research Proposal

use to enter the Romanian retail clothing industry and which are likely to be the most cost effective. The hypothesis is that to ...

Developing Countries and Marketing Research Data Collection

the it is not questioned. Another source of knowledge can be borrowing from other disciplines and applying it to our own, trial an...

Research Assessment of the Study in 'Evaluative and Descriptive Response Patterns to Negative Image Attributes'

any other source of information about the brand, whether good or bad, whether directly promoted or not. Essentially, "Anything th...

McDonalds in China

costs in each country. This was chosen as it was a product that was exactly the same in each country where it was sold as well as ...

An Analysis of IBM

be known as IBM so many years later. The development of IBM is a patchwork, the Computing Scale Company of America is formed in 1...

Promotion and Marketing of Islamic Banking

The writer presents a proposal to assess the way that Islamic banks based in western countries can support growth through marketin...

Knowledge Creation and Tesco; The Successful Use of Technology and a Loyalty Scheme

1. Introduction The commercial environment is becoming increasingly competitive. Companies need to find ways of keeping and then...

Textile Market and Transfer Printing Uses

Transfer printing uses in textile and other types of markets are considered in a paper consisting of five pages. Eight sources ar...

Mainstream Marketing using You Tube and Mobile Devices

desires (Kotler and Keller, 2008). The aspect of targeting means that it is possible for firms to target different markets as the ...

Market Structure and Effective Uses

Sundem and Stratton, 2002). It is unlikely that a product in the maturity or decline phase of the product life cycle will sell at...

Marketing and Color Uses

In five pages this paper examines how marketing makes uses of color selection in order to generate emotional reactions or as a way...

Internet Marketing of New and Used Automotive Parts

all has been that of the computer. In more recent times, the computer has moved from the restriction of industry well into the ma...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

MARKET SHARE FOR A COMPANY USING THE BCG MATRIX

mark - meaning high growth and low market share (BCG Matrix, 2012). Question marks tend to mean high demands and low returns becau...

Porter's Five Forces Model and Marketing Uses

threat is that of the existing competition. The classical school of though is the typical and logical, with strategy planned and f...

The Potential of the Energy Drink Market

already competes with. The major competitor is Red Bull, which has 43% of the market in terms of dollar sales and 30% in terms of ...

Leveraging Shared Media Costs by Using Integrated Marketing Communications

a coordinated marketing approach across various media and advertising channels, is popularly used to promote brand unity and image...

Marketing Research Study Critique

the advertising copy as being crucial to whether or not consumers would respond to the advertising message. It was found that cons...

RotoZip® Marketing

In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goa...

Aphrodisiac Properties of Caribou Antler Products

"Caribou Antler Aphrodisiac" The product, "Caribou Antler Aphrodisiac," is available as a powder in capsule or in tincture form. ...

Marketing of the Maimonides Hospital

Coronary Intervention Excellence Award in 2008, 2009 and 2010. The second set of excellence is the Jaffe Stroke Centre (Maimondies...

China As a Business Destination for a US Logistics Company

English speaking countries. However, although the barriers may be low, the decision on markets may be best considered by looking a...

Selling Luxury Cars in China

The Chinese market for luxury cars is increasing. The writer looks at factors which are impacting on the market and the way demand...

Hershey and the Irish Market

1894, with the creation of a sweet chocolate coating for the caramels that were being produced by the firm (Hersheys, 2009). This ...

Marketing Primo

The writer undertakes an analysis of the new car market in United Kingdom, with the aim of developing a marketing strategy for a f...

Marketing and Porter

be gained by asking certain questions, such as: Why do customers buy from this company, i.e., what needs do they have that cause t...

Kone Launch of the MonoSpace in Germany

marketing undertaken by the company as result in the greatest success within the Netherlands, it had the success of they may not w...