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Essays 271 - 300

"Activism, Inc."

(Fisher, 2006). The Republicans continually outspend the Democrats and also raise much more money; thus, the Democrats have turned...

Stuart Hall: Encoding/Decoding

reflects their own position, experiences and interests" (Chandler, 2001). This position "involves contradictions" (Chandler, 2001)...

Marketing McBride

it was. The offices are not national and are located in regional areas, or there may only be a single office. This...

Marketing Strategies For The Disposable Camera

This paper analyzes the marketing strategies used by a fictitious camera company, ABC Cameras. The author also provides an advert...

Consumer Manipulation Through Advertising Images

In five pages this research paper discusses how consumer manipulation is achieved in product advertising campaigns through various...

Barack Obama and the Rhetorical Skeleton

to be reducing altitude; since they were on combat patrol they assumed it was an attack (Schank 305). He finished by saying he tho...

United Colors of Benetton Ethic Uses of Death Row Criminals

very harmful and offensive to many people. It is essentially very inappropriate and is best left to a different forum. The value c...

Charismatic Leadership and the Mobilization of Popular Political Consent

In nine pages this paper discusses Max Weber's Economy and Society, Ann Ruth Wilner's The Spellbinders, Charismatic Political Lead...

U.S. Civil War and Maneuver Warfare

would support the opposite, namely, a "slow, feeble, disorganized attack" (Hughes, 2002). He also explains this strategy based on ...

Application Responses for Parsons Design School

fashion that exists within a single country, indicating the vast social divides that exist all across the world. Even within my ow...

Gandhian Satvagraha as Considered and Evaluated by a Buddhist

Buddhism, basics revolving around the goal of achieving nirvana. Nirvana to the Buddhist is a goal or a path involving, according...

Organizational Theory And Unifying A Nation

details about the exact smears that were used.] Another of the differences with the 2004 election had to do with information tech...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

Barnes and Noble's E-Reader

downloadable reading material. Barnes & Noble also jumped on the bandwagon with its e-reader, and this in part is what is donated....

A Successful Marketing Strategy: Clearly Contacts

This 3 page paper gives an overview of the campaign strategies that the Canadian company Clearly Contacts uses to get more buyers....

South Korea Racism Awareness

In a paper of six pages, the writer looks at South Korean racism. Awareness is targeted in a broad communications campaign. Paper ...

Choosing a Well-Known Personality to Endorse an Airline

The writer looks at the way an airline may choose a celebrity for an endorsement marketing campaign. The example of Singapore Airl...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Sexism in Cultural Artifacts: Dr. Pepper Ten is "Not for Women"

heavily muscled "action hero"-type spokesman who rampages through a jungle, punching snakes, firing a laser rifle, and ensnaring h...

How Apple Has Marketed the iPod

be expected that the marketing would reflect this family of products, reflecting the aspiration lifestyle they seek to promote; wi...

Leveraging Shared Media Costs by Using Integrated Marketing Communications

a coordinated marketing approach across various media and advertising channels, is popularly used to promote brand unity and image...

Civilian Review Boards and Internal Affairs

This research paper offers a discussion of the characteristics of civilian review boards and internal affairs as methods for addre...

Using socially Oriented Media by Youth

This 3 page paper gives an overview of some positive and negative parts of social media use. This paper includes things such as ad...

A Case Study in Social Responsibility and Environmentalism

with donations and membership falling, the organisation needed to gain publicity. The claim made against Shell was that they had ...

The Role of Political Parties in American National Government

range of voters as possible, which inevitably brings both parties to the center; it also means that the parties and their candidat...

The Relationship between Motivation and Rewards

order for a firm to be able to maximize all of its resources, including labour and human capital as well as financial and physical...

GREECE AND POLITICS - 2000-2004

the 2000 election saw the diminishing of PASOKs power, while the 2004 election put the final nail of that power in the coffin. OVE...

Political Process and the Media

has to wonder how the media is influenced, or if the media influences the political processes. When one stops to consider who is ...

The Political Functions of Mass Media in America

our place in that world. In many ways it could be said that we are being lulled into a sense of complacency by the glowing light ...

Language as Used by the Media to Exert Public Influence

is determined only by media responsibility, a quality which can differ not only between medias but also between individual represe...