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Essays 271 - 300

Overview of Marketing Services and Differences

In three pages marketing products and marketing services differences are examined with the 4P's among the topics of discussion. T...

Trio of Marketing Journals Evaluated

attempt to maintain. Some are better able to maintain their stated focus than others, however. Three such journals are eval...

Bringing the iPhone and the iPad to the Chinese Market

with the products, but with the association with a lifestyle brand, changes may need to continue to embrace this differentiation. ...

Chinese Market

it may be adapted so that it is suited to the market and will be attractive to the market. It is notable that GM had problems with...

Campaign to Increase Sporting Activity for Single Mothers

barriers which prevent them from taking part (Kotler and Keller, 2008). Effectively it needs to make the sport accessible. The cam...

Guess? Inc. New Marketing Strategy Development

The appeal may have many followers in categories C1 as well as more affluent classes of B and A, as younger individuals may be in ...

Three Questions on Behavioral Finance

is made. Mayes cites 6 reasons that may impact on a rational judgment, these are overconfidence, fear of regret, cognitive dissona...

Macroeconomic Issues

Three answers are supplied for questions asked by the student. The first answer explains how the economy is affected by the finan...

Advertising According to David Ogilvy

In three pages this paper compares Theodore Levitt's The Marketing Imagination and Art Weinstein's Market Segmentation to David Og...

Nestle's KitKat Candy Bar Marketing

the marketing is separated. The four bar Kitkat competes in the chocolate bar market. It is located with other Nestle bars along w...

The Potential of the Energy Drink Market

already competes with. The major competitor is Red Bull, which has 43% of the market in terms of dollar sales and 30% in terms of ...

A Credit Product for Small Businesses

then the loan may need to be made to the new business owner, or guaranteed by the owners. If the business does not meet the requir...

The Role of Packaging in Marketing

example of effective marketing reflected in the packaging, other examples include Pears soap, Fairy washing powder and Bovril. ...

3 New Marketing Suggestions

existing facilities to produce and sell these burgers. The requirements in terms of addressing the burgers can be met by the exist...

The Global Stock Market and Critically Evaluating its Efficiency and Inefficiency

reason for the efficiency is that the market brings together the buyers and sellers in a single arena where the market forces are ...

The Benefits and Problems Associated with a Free Market Economy

associated with this type of market, in markets where there has been regulation which have subsequently seen deregulation or liber...

Articles on Body Language

Brian Clost seems to provide an overview of the general thinking on body language. Clost says that the eyes are sometimes called t...

The Concepts of Graded Structure, Central Tendency and Ideal Dimensions Among Tree Experts and Novices

6 pages and 2 sources. This paper provides an overview of an article by Lynch, Coley and Medin entitled: "Tall is typical: ...

A Brief Overview of 'Leadership A To Z'

different directions, the cohesion between/among the group will be splintered and wholly ineffective. Ineffective leadershi...

Parties Cannot Allege Malpractice if Insurance Refuses to Pay 'Justices Restrict Right to Sue HMO'

separate Texas lawsuits where insured parties had sued their HMO for failure to provide procedures or care recommended by their ph...

EU's Law of Free Movement of Goods and Competition

3957 and also in Case 7/68 Commission v Italy [1968] ECR 243 [1969] CMLR I (Weatherill and Beaumont, 2000).. In this later case is...

Student Reading of Nonacademic and Academic Articles

requires breaks to be taken, only a few seconds but also a break to get a drink. This may be due to the level of information being...

Review of Two Articles on Dialogic Leadership and Communication

In this case the termination was traceable solely to "corporate politics", politics revolving around conflicts over who would ulti...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Assessing An Article

The student has provided an article presenting primary research looking at the way that appearance may impact on promotion within ...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Proposal for Research into Relationship Conflict

attributes and the level of relationship satisfaction (Bono et al, 2002). This may have been surprising as it is contrary to previ...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...