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Essays 481 - 510

Relationship Between Customers and Hotels

the hotel in question. Relationship marketing involves building a definite give-and-take relationship between the customer and the...

Global Communications and Finding Solutions to Problems

trades at only $11. This represents a decline in market capitalization of more than 50 percent, and of course Global Communicatio...

Types of Home Care Services

specifically, a geriatric or elder care case manager is the person to consult when selecting home care services (Rotary Club of Sa...

It's Popcorn Time Marketing Mix

friends and family. IPT avoids at present the cost of establishing a full campaign for this purpose while also avoiding any poten...

Harvard Business School Case Study on 2 Airlines

a meeting that had been planned for three months in Britain. After he missed the meeting, he realized he would not be due in Londo...

Human Resource Plan for Future Shop

Star, Future Shop, Geek Squad, Magnolia Audio Video, and Pacific Sales Kitchen and Bath Centers" (Profile 2008). Best Buy l...

Ethical Issues and the Responsibility of Marketers; Marketing Tobacco, Alcohol and Financial Services

their goods, and while the UK may have controls, many other countries, especially developing countries, do not have those controls...

Establishing Culture in Small Business

will promote the owners vision and values (Worthington Consulting 2009). An unconscious agreement is made when the owner allows t...

Assessment of an IT Web Site

include a jobs section as well as a section containing white papers across a large number of different areas such as SOX complianc...

Literature Review for Use in a Project on Leadership in Kuwait

or values. It is by understanding leadership and its influences that the way leadership may be encouraged and developed in the con...

Customer Service In The Health Care Industry

CUSTOMER SERVICE IN HEALTH CARE Customer service is the lifeblood of every business; from the mom and pop operations with 3 emplo...

THE IMPACT OF CUTBACKS AND LAYOFFS ON SERVICE COMPANIES

is hard on any company; both on the employees who are cut from the staff and those who are left behind to pick up the slack. Its e...

Planning and the External Environment

met. To consider the way planning takes place at all levels the process itself and the approaches can be examined. Mintzberg (et...

Assessment of British Airways 2005 - 2008

of levels it may be argued that simply surviving the last few years may be a sign of success, and is an indicator of performance. ...

CUSTOMER SERVICE: AN EXAMINATION IN THE AIRLINES INDUSTRY

2005). Even more interesting is that the "customer is always right" concept isnt true at Southwest Airlines (Taylor, 2005). "We ma...

CUSTOMERS AND RELATIONSHIPS WITH BRANDS

exchange. Davis also points out that societal shifts in recent years means that consumers want more than simply a brand when it co...

UNITED AIRLINES, SOUTHWEST AIRLINES AND CUSTOMER SERVICE

the date of September 2: Fly out of Miami on United, rebook a flight on another airline through United or request a refund (Tweh, ...

TURNING POINT DRUG REHAB AND SOLUTION DESIGN

How Use Will Help System Analysis and Design Process As mentioned in the previous paper, use cases are ideal for determini...

USE CASE FORMATS FOR WEB DESIGN AND INTERNET-BASED ADVERTISING

A use case, in its most basic form, involves a sequence of actions offering something as a measurable value (Ambler, 2006). In the...

FINANCIAL INSTITUTION AND ORGANIZATIONAL CHANGE

Sound simple? Yes and no. The organization itself is headed toward a more customer-friendly orientation (this is its strategy), so...

Operational Changes within a Logistics Company

a logistics firm offering a range of heavy transports and logistics services. Based in Bahrain the firm specialised in project log...

Safeway's Customer Service Improvement Project Plan

has a 49 percent stake in Casa Ley, a chain of about 100 grocery stores in western Mexico.6 Sales for 2003 were (mil) $35,552.7.7...

Cellular Telephone Services and Optimal Pricing Plans

(i.e., Europe and Japan), competitors are likely to have interest in alliances and be operating with an eye toward globalization. ...

Marketing Proposal for Wynnbrice

increases the cost of the advertising. The first tool will be the use of short radio commercials. The majority of drivers will l...

Influences in the Development of a Marketing Campaign

The writer looks at the scenario of a new health and fitness club that is looking at opening in the UK. The writer looks at differ...

Article on Allocation of Costs

by the project, use of department that are using those resources. In the case of all costs being allocated to a single project or ...

SOUTHWEST AIRLINES - A CULTURE TO BE ADMIRED

maintain perspective and balance and to have fun (Culture, 2010). Values shared. This particular question is a very person...

Will Customer Service Improve with Employee Training?

an investment rather than a cost. In many instances the basis of the study is theoretical, or based on case studies in other count...

Customer Service, Good and Bad

delivery (Singleton, 2006). Nordstroms employees are instructed to "always make a decision that favors the customer before the com...

ONLINE MERCHANTS, E-COMMERCE AND CUSTOMER SERVICE

service experience for the online shopper is vastly different than one who uses her feet and goes into a bricks-and-mortar retail ...