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Essays 331 - 360

Tourism in Phuket: The Global Impact

to the area of Phuket in southern Thailand. Unfortunately, many contemporary factors seem to be impacting that level of tourism to...

TOURISM AND LESSER-DEVELOPED COUNTRIES: AN ANALYSIS

For many countries, particularly least-developed countries, tourism is the main economy of choice. Many of these LDCs have lovely ...

Leisure and Event Tourism in Dubai

in 2011 handled 47.2 million passengers (Dubai Airports, 2011). Furthermore, airlines are making investments that will increase ca...

Tourism Education in Indonesia, China and Angola - A Comparison

hospitality industry will provide a greater potential for the industry to develop and thrive. However, in many developing countrie...

The Tourism Potential of Small Cities

because of its natural beauty; the soil wasnt just good for growing citrus, and could also be utilized to grow thousands of specie...

Marco Polo The Ultimate Tourist

Narrator: Trade with China has been an important world activity since ancient times. One of the first...

Reversing Beijing's Downward Tourism Trend

The writer presents presentation slides, writer as if from a PR agency, with a sales pitch to the Beijing Municipal Commission of...

The Potential of the Energy Drink Market

already competes with. The major competitor is Red Bull, which has 43% of the market in terms of dollar sales and 30% in terms of ...

Chang-rae Lee/A Gesture Life

adopted Korean daughter of mixed racial heritage. Hata also was originally Korean, but was adopted by a Japanese family. Through f...

The Relationship Between the Value of the US Dollar and the Price of Gold

we mean by monetary policy, as it is common for this to become confused with fiscal policy. Monetary policy is the way in which th...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

Piano and Orchestra

(or) get together" (Raykoff). These seemingly disparate definitions in actuality "point to the heterogeneous nature commonly attri...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Comparing Marketing Stragtegies/Quaker and Weetabix

This research paper discusses the marketing strategies used by two cereal companies within the same markets. The writer explains t...

Sam Adams Beer

The writer examines the Boston Beer Company, which manufactures Sam Adams. The writer discusses the company's market position and ...

RotoZip® Marketing

In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goa...

Marketing Strategies for the US Launch of The Suzuki Samurai

This paper discusses the marketing strategies, including background, SWOT analysis, and marketing alternatives for introducing thi...

Trio of Marketing Journals Evaluated

attempt to maintain. Some are better able to maintain their stated focus than others, however. Three such journals are eval...

Daisy Florist Marketing Plan

In ten pages this paper examines the hypothetical company Daisy Florist in a marketing plan that includes local as well as Interne...

Aphrodisiac Properties of Caribou Antler Products

"Caribou Antler Aphrodisiac" The product, "Caribou Antler Aphrodisiac," is available as a powder in capsule or in tincture form. ...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

Discrimination in Marketing

This 3 page paper discusses discrimination in marketing, and the claim that market segmentation has gone too far. The writer argue...

Longevity of the Bull Market

In five pages this paper discusses the bull market in a consideration of whether or not there will ever again be a bear market whe...

International Battleground and PepsiCo v. Coca Cola

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...

Examination of Competitive Markets

In three pages efficient markets' theory and the impact of competitive markets are considered in a microcompetitive model that ide...

3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

Marketing Communications and Public Relations as a Gauge

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

Petroleum Convenience Store Marketing Tutorial

In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...

Issues Associated with Sports Marketing

necessarily participate at all but will buy merchandise which is connected with the sport....

Tutorial Marketing Plan on Snowboard Shop

were snowboarders (Maguire, 1999). Since 1992, snowboard sales have increased by as much as 30 percent (Berner, 1997). Industry s...