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Essays 331 - 360

UK Hotel Chain Forte Hotels Group

In twelve pages this report considers this United Kingdom based hotel chain in a discussion of branding and future markets. Seven...

Marks and Spencer and Brand Equity Investigation

financial matters and related issues. Amblers research indicates that "on average, boards spend 90 per cent of their time discuss...

Overview of Global Branding

In seven pages this paper considers global branding in terms of definition, its advantages and disadvantages, with examples provid...

Forte Hotels' International Marketing Strategies

In fourteen pages this paper discusses development and global branding in a consideration of the Forte Hotel Group's global market...

Nationwide Prescription Drug Plan Approaches

In a paper consisting of nine pages a nationwide plan for prescription drugs is examined in terms of economic feasibility and the ...

Sales and Advertising

to it and ignore it. But if Roxane responds, theres a relationship. We move the brand relationship up a notch. Advertising becomes...

Ideal City Prototype of Disneyland?

In twelve pages Disneyland is considered within the context of an ideal city prototype with its brand of Utopia lacking in indepen...

Marketing in Today's Global Marketplace

This 5 page paper compares and contrasts three books about business and their authors' opinions of what it takes to succeed in the...

Helpful and Harmful Dietary Supplements

In ten pages this paper examines dietary aides and their negative side effects with popular name brands included in this considera...

Company Analysis of the Disney Corporation

In seven pages SWOT and PEST analyses are applied to the Disney Corporation with target markets, leadership, acquisitions, brand r...

Nathaniel Hawthorne's Short Stories and the Theme of Temptation

In six pages this paper examines how temptation is featured in the Hawthorne short stories 'Young Goodman Brown,' 'The Minister's ...

Strategies of Global Branding

In seven pages this paper discusses various types of global branding strategies including tailored marketing and the blanket singl...

Comparing Branded and Generic Drugs

The writer compares the generic drug ibuprofen with its branded equivalent. The writer also discusses the drug Synercid. The paper...

Compact Cars' Marketing

In seven pages this paper examines compact cars in a consideration of market shares, promotions, brand management, and various mar...

Article Review on Global Marketing

There are many pitfalls with global marketing. One is that words, phases, gestures, humor, and other issues do not translate very ...

BRAND OVERVIEW – HONDA MOTOR CORP.

Discusses Honda Motor Corp. and branding. There are 4 sources listed in the bibliography of this 6-page paper....

Analysis of W New York Hotel

This analysis focuses on the W Hotel, Lexington Avenue, New York City and discusses its current ranking in that city's marketplace...

Flexible Scheduling

Flexible scheduling is one option the human resource practitioner can offer to parents who have children, especially parents who h...

Should Yum! Brands take KFC into Africa?

The writer considers a scenario where the US owner of the KFC brand is considering expanding into the continent of Africa. The wr...

Background and Competitive Strategy of Hilton

expansion was undertaken with the reaction of a wholly owned subsidiary; Hilton International Co. (Hilton, 2012). Hilton expanded ...

Vitamin D Study, Article Analysis

This research paper offers an overview and summary of a study, conducted by Brand and colleagues in 2008, which explored the issue...

Brand vs Generic Telecom Mergers

$70,000 per year, the generic costs $2,500 (Danoff, 2012). If the patents are upheld, millions of people in poor countries will n...

How has the Internet Impacted on the Global Environment?

The writer takes a broad look at the way that the use of the internet has impacted across the global interdependent with the prog...

How will Yum! Brands and WalMart Be Impacted by a Change in the Yuan Exchange Rate

a further 20% this will have a financial impact on US firms, the impact will depend on the type of transactions undertaken by the ...

Unilever - Assessment of Strategy and Suggestions for Future Development

a more aggressive social marketing strategy. The organisation should develop a prominent presence on Facebook, Twitter and Google+...

Marketing and Brand Management at JetBlue

Delta and Ted by United Airlines, both of which are now defunct (Maynard, 2008). In 2002 the airline flew its 5 millionth customer...

The iPod - The Price and Distribution Stratagem of Apple

other strategies, such as packaging. The firm supplies the price with the use of a recommended retail price. Many of the iPods...

Branding and Marketing in Health Care

phenomena of health care marketing and branding. One of the most instructive lessons in modern health care marketing and branding ...

New Business - Mobile Mechanic

come with a 22 month or 12,000 mile warranty, expiring with whichever occurs first. The company will also offer some complimentary...

Marketing for an Over the Counter Medication

product will be used. The firm will choose a target market by looking at the potential segments which the product will satisfy an...