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Tourist Attractions and Branding

are different, but there is also company branding. Whilst each attraction is marketed separately there is a brand logo for the gro...

Establishing a Caribbean Tour Operation

in weddings and honeymoons (Probasco, 2004).The value is not only in the direct trade form these visitors, but the associations th...

Orlando Beyond the Theme Parks - A Book Proposal

be updated on a regular basis. However, the majority of these travel books focus is exclusively, or predominantly, on the two majo...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Global Branding And Global Brands

a few years ago. Consumers are not as willing to accept a brand if the company itself does not have a clean record. Creating a gl...

Language & Critical Thinking

Critical thinking has been defined as "the ability to construct and/or extrapolate abstract meaning in and from a variety of setti...

Overview of London, England

poem by the same title that begins: Milton! thou shouldst be living at this hour: England hath need of...

Economic Values, Heritage, and Nonheritage Developments

poor areas also tend to suffer from social problems such as high crime rates and deterioration of the infrastructure, this may als...

British Tourist Attraction the Cutty Sark's Marketing Plan

carry wool from Australia before being sold to the Portuguese in 1895 and renamed the Ferreira. It was not until 1922 when a forme...

Tourism Communication Strategies

order to create appeal. Tourism may be a growing industry, but it is one that is made up almost entirely of discretionary...

The Marketing of New Zealand

campaign has been focused, even during the global recession when international tourism tends to stagnate or decline. For example, ...

3 Tourist Destination Management Questions

example, may be very aware of their impacts and take great measures to protect physical structures, while a large group of "sights...

Branding

is a successful brand strategy? There is no single definition of what is, and what is not, a good brand strategy. To determine th...

The Use of Psychology in the Development and Use of Brands

positive impression of the product and help to stimulate demand. In order to assess this the first stage is to consider how and wh...

Mongolian People's Republic is Not the Average Tourist Attraction

zone of lowlands. Mongolia covers a little less than half the plateau. It is bordered by Chinese to the south and east, and Sovie...

Branding as a Critical Component of Advertising

An 11 page essay describing the importance of establishing a brand name in achieving product success through customer attraction a...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Can and Do Global Brands Exist?

it needs to relate to the entire earth, so it will need to have a presence in each country, or at least be heard of in each countr...

MacIntosh Branding

strong business fundamentals (StealThunder Group, 2002). These three things total 90 percent of the equation, the algebraic part; ...

Measuring Brand Equity

recognized that there is an interaction with the marketing and the reliance that those future profits will have on the future mark...

Love or Lust in 'Romeo and Juliet'

In an essay of 5 pages, the paper considers whether the attraction between Shakespeare's star crossed lovers was physical attracti...

Developing a Career as a Tourism Director

As business prepares for the 21st century, a sense of "been there, done that" pervades a great deal of the most recent management ...

U.S. Trends in Archaeotourism and Ecotourism

In eleven pages U.S. tourist trends are examined in terms of considerations that will not only expand tourist possibilities but wi...

Singapore Tourism

theme zones combine historical landscapes, representing the Asia of the past, with commercial innovations that represent the Asia ...

British Virgin Islands Tourism 2004 - 2005

the use of quantitative data taken the British Virgin Islands Governments web site where different economic statistics are present...

BVI; Graphs

This 4 page paper is made up for graphs looking at the type of tourist that visit the British Virgin Islands and accompanies a pap...

Identifying the Stakeholders and Potential Compromises for a Development Dispute

undertaking a financial transaction with the firm undertaking the development. The residents seeking property in the area may supp...

Leisure and Event Tourism in Dubai

in 2011 handled 47.2 million passengers (Dubai Airports, 2011). Furthermore, airlines are making investments that will increase ca...

The Branding of a New Range of Refrigeration Products

their status (Holt, 2003; 43). In some counties there have even been attempts to trade mark shapes and colors that are associated ...

Branding for Sony in the International Environment

they are and how they compete. Sony was originally called Tokyo Tsushin Kogyp (Tokyo Telecommunications Engineering Company), wo...