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Essays 391 - 420

Pricing Strategies in Durability of Competitive Advantage

The first part of the paper discusses the 4 potential strategies; marginal cost pricing, incremental pricing, break even pricing a...

Marketing of the Maimonides Hospital

Coronary Intervention Excellence Award in 2008, 2009 and 2010. The second set of excellence is the Jaffe Stroke Centre (Maimondies...

Hippocrates and Influence of Greek Medicine

As Hippocrates father, Heraclides, was a physician, it is likely that he was his sons first instructor in medicine (Jankowski, 201...

The Health Care Industry and the Topic of Waste

at wasteful spending as well as waste in terms of paperwork that clogs the health care system and increases costs across the board...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

Game Theory for a New Entrant

look at the existing market conditions and consider the way a firm may be able to compete. Where there is an oligopoly there are c...

A Comparison of Timex and Rolex from a Marketing Perspective

a very high level of disposable income. The range is designed for both men and women, there is no targeting of children. This is a...

Planning a New Product Launch

installed in a south facing orientation even when placed on due east and/or due west facing roofs so all installations may be desi...

Assessment of Russia as an Expansion Target for Louis Vuitton

support luxury purchases. It is also notable that as well as the increase in consumerism, the market for luxury goods ahs been see...

How Apple Has Marketed the iPod

be expected that the marketing would reflect this family of products, reflecting the aspiration lifestyle they seek to promote; wi...

Nuclear Medicine and Its Uses

the era of nuclear medicine. The development of nuclear medicine has taken off in recent decades, with broad reaching implication...

First Line Therapy for 7 Diseases

Tabatabaee, 2009). Additionally, first-line therapy includes using triple sulfa vaginal cream, as this agent has broad-spectrum an...

Modern and Ancient Medicine

strategies to support improved health along with pharmacological interventions. The ancient Egyptians introduced some treatment...

WOMEN’S HEALTH AND ALTERNATIVE THERAPIES

Furthermore, the researchers pointed out, pain, depression and insomnia among this sample were "strong predictors" of CAM usage (E...

Macro-Factors that May Impact On The iPad Market And Marketing

a high level of styling and the marketing had allowed it to gain a dominant market share; in 2011 the product was able to gain 73....

Marketing of the iPad

are the loyal Apple followers, who are likely to have one or more existing Apple products, such as a iPod or an iPhone, the firm h...

Analysis of the iPod and Its Position

54,461 88,401 Turnover ratio 1.19 1.20 1.22 The return on investment may be calculated by taking the turnover and multiplying it ...

United States Insurance Industry Marketing Efforts

be different (Webber, 2001). This is especially challenging for companies that wish to promote a standardized level of service and...

Marketing Strategy Diet Coke in Great Britain

The writer examines the marketing strategy of Diet Coke in the UK. The marketing is examined, looking and the product price, plac...

Complementary and Alternative Medicine Use in Canada

This research paper pertains to the growing utilization of complementary and alternative medicine (CAM) therapies by the Canadian ...

Developing a New Marketing Strategy for Popchips

Marketing is an essential part of business, it is particularly important for new firms competing against dominant well establishe...

Ensuring Continued Supply of Medical Radioisotopes

The writer looks at the importance of radioisotopes in medicine, focusing on the challenges posed by the current supply chain arr...

Marketing Mix Overview - Amazon.com

too differentiated from that of its competitors. Figures show that the company bought nearly 5 billion ad impressions online durin...

Marketing Developments

of the internet and both eComerce and mCommerce approaches to marketing is not a new idea, this has been predicted as increasing i...

Strategic Plan for Miller Lite

2012a). In 1970, Philip Morris companies bought Miller Brewery Company. Light beer was first introduced by Miller in 1975. It s...

Patient Satisfaction As An Indication of Clinical Quality

Agency for Healthcare and Quality as "doing the right thing, at the right time, in the right way, for the right person-and having ...

Marketing Case Study; Beauty Products (Singapore) Ltd and the S&S Skincare Range

but the skincare brands owned by the company are not demonstrating an increasing level of sales proportional to the market increas...

Thomas King/Medicine River and Canadian Literature

the bearer of Native Canadian culture. For example, the novel opens with Harlen inviting Will to lunch at 10 a.m. and talking abou...

Pfizer Inc. Animal Health Products Case Study

poultry industry has been innovating in order to create more demand for its products. The poultry industry has been able to add va...

Japan and India as Potential Business Markets

this has been accompanied by lax lending policies and corruption leading to economic problems in the country over the last few yea...