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profitable fashion, it has created problems as well. One of the most obvious and by far the worse of these problems is that it is...

market research to assure there was an audience for such a publication. The company had to ensure there was a large enough market ...

In six pages this paper examines customer attraction and retention in this marketing consideration of Gap, Inc. Six sources are c...

Vacations and other non-emergency travel have virtually been put on hold. This has not only impacted the transportation industry ...

In five pages this paper discusses how to market an online business service aggregate first to existing customers because of their...

In eight pages this paper evaluates the effectiveness of airline frequent flyer programs in a consideration of marketing, the best...

(Anonymous, 2002), British Petroleum, now known as "BP" operates in 100 countries in six continents, runs 26,500 gasoline/petrol s...

research; whether that research involve scoping out the competition (which well review later), reading articles in industry public...

In eight pages Disney World customers are considered in an analysis of consumer behavior that includes recent corporate developmen...

be approached in new ways, but more importantly, with a profile, a target market can be created. For example, if one runs a toy st...

In seventeen pages a multimedia phone and its marketing possibilities are explored as a way of examining its advantages and disadv...

In sixteen pages this paper examines the post 2000 marketing directions of Gap, Inc. in a discussion of redeveloping customer focu...

In seven pages this paper examines Delphi Automotive in a consideration of market orientation and the influences of customer healt...

In the survey of loyalty in the different sectors a points scheme is used, Avis achieved 119 point out if 120 (Avis, 2001). In ter...

This paper consists of 7 pages and discusses an imaginary company in which the hypothetical situation involves the desire to tende...

In five pages this paper examines the impact of marketing creativity on the sales of Nike in terms of the long established relatio...

may also be serviced as the majority of cars and entrance barriers into the car segment, for both commercial and for domestic car ...

stated the integrated marketing communications; "is a concept of marketing communications planning that recognises the added value...

and fries had all been there for more than two decades and Chicken nuggets were introduced in 1980 (McDonalds, 2010). In any mark...

of a franchising model to help speed expansion in order to create a national chain. The benefits of this plan are * A gap in the m...

it should also be noted that there are nationalistic issues being brought to bear, as some politicians do not want to see the cont...

other ties, such as technological or formal bonds (Dwyer and Tanner, 2001). The payoff from long-term relationships are obvious:...

of levels it may be argued that simply surviving the last few years may be a sign of success, and is an indicator of performance. ...

egg shells along with cappuccino. The company faced problems as the core products remains and the identity of McDonalds was firmly...

stresses the importance of online integration between online marketing affiliates. When customers run into problems in brick-and-m...

A paper consisting of five pages compares two marketing articles that examine the issue of customer satisfaction with one discussi...

slogan and other unusual characteristics. For all they know, the slogan from the simple childrens rhyme ("Mary, Mary, quite contr...

In five pages this paper examines marketing management, competition, and the important relationship between profitability and cust...

In twelve pages this paper discusses how a retailer must constantly design new and innovative marketing strategies in order to att...

often work forty hours in a week. Employees are paid an hourly wage just above minimum wage; they begin at $5.50 an hour and it is...