SEARCH RESULTS

In eight pages this paper evaluates the effectiveness of airline frequent flyer programs in a consideration of marketing, the best...

research; whether that research involve scoping out the competition (which well review later), reading articles in industry public...

(Anonymous, 2002), British Petroleum, now known as "BP" operates in 100 countries in six continents, runs 26,500 gasoline/petrol s...

market research to assure there was an audience for such a publication. The company had to ensure there was a large enough market ...

and two speakers. Fifty years later, however, ...my own household has three cars, five telephones (not including three cell phon...

the product may get a poor reputation. The information of that products ability to satisfy different needs has to be communica...

unless the customer or his/her agent is there to sign for it and make payment (FairPrice, Terms 2002). Third, the Terms and Condi...

- another Hampton Inn, for example, upon its opening 20 years ago, gave away several hundred rooms during its first year to parent...

profitable customers. An effective CRM system can also help to identify additional opportunities this may be of individual sales...

associated with affluence, and in years past it determined new store locations based in large part on per capita income within a s...

long-term is and will be that the company differentiate its products on terms other than price. It will seek to serve the middle ...

prior to deciding to open his own Caribbean restaurant. The owner began as a waiter and worked his way up to manager. The owner al...

has a 49 percent stake in Casa Ley, a chain of about 100 grocery stores in western Mexico.6 Sales for 2003 were (mil) $35,552.7.7...

(i.e., Europe and Japan), competitors are likely to have interest in alliances and be operating with an eye toward globalization. ...

differences and similarities do you see between domestic marketing and international marketing at Encyclopedia Britannica Inc.? ...

style of credit cards, all the way to redeeming award points summary online, a service offered by Citibank both in Malaysia and in...

brand integration, sponsorships, broadband video, and mobile devices" (Information Today, 2008, p. 27 and other formats. The lab i...

In eight pages Disney World customers are considered in an analysis of consumer behavior that includes recent corporate developmen...

In seventeen pages a multimedia phone and its marketing possibilities are explored as a way of examining its advantages and disadv...

In sixteen pages this paper examines the post 2000 marketing directions of Gap, Inc. in a discussion of redeveloping customer focu...

This paper consists of 7 pages and discusses an imaginary company in which the hypothetical situation involves the desire to tende...

be approached in new ways, but more importantly, with a profile, a target market can be created. For example, if one runs a toy st...

In seven pages this paper examines Delphi Automotive in a consideration of market orientation and the influences of customer healt...

of a franchising model to help speed expansion in order to create a national chain. The benefits of this plan are * A gap in the m...

it should also be noted that there are nationalistic issues being brought to bear, as some politicians do not want to see the cont...

egg shells along with cappuccino. The company faced problems as the core products remains and the identity of McDonalds was firmly...

stresses the importance of online integration between online marketing affiliates. When customers run into problems in brick-and-m...

In five pages this paper examines the impact of marketing creativity on the sales of Nike in terms of the long established relatio...

of levels it may be argued that simply surviving the last few years may be a sign of success, and is an indicator of performance. ...

other ties, such as technological or formal bonds (Dwyer and Tanner, 2001). The payoff from long-term relationships are obvious:...