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has a 49 percent stake in Casa Ley, a chain of about 100 grocery stores in western Mexico.6 Sales for 2003 were (mil) $35,552.7.7...

(i.e., Europe and Japan), competitors are likely to have interest in alliances and be operating with an eye toward globalization. ...

one sales manager is proud that they have cut the sales call time by 5% and increased sales levels. The same attitude is also seen...

the baked good market. In the US this was worth $42.9 billion in 2004, with a slow growth rate of 2.4% on 2003 (Euromonitor, 2005)...

of a franchising model to help speed expansion in order to create a national chain. The benefits of this plan are * A gap in the m...

In seven pages this paper examines Delphi Automotive in a consideration of market orientation and the influences of customer healt...

In sixteen pages this paper examines the post 2000 marketing directions of Gap, Inc. in a discussion of redeveloping customer focu...

In eight pages Disney World customers are considered in an analysis of consumer behavior that includes recent corporate developmen...

In seventeen pages a multimedia phone and its marketing possibilities are explored as a way of examining its advantages and disadv...

In twelve pages this paper discusses how a retailer must constantly design new and innovative marketing strategies in order to att...

be approached in new ways, but more importantly, with a profile, a target market can be created. For example, if one runs a toy st...

This paper consists of 7 pages and discusses an imaginary company in which the hypothetical situation involves the desire to tende...

In five pages this paper examines the impact of marketing creativity on the sales of Nike in terms of the long established relatio...

In eight pages this paper assesses a Midwestern community's customer base in this downtown retail market analysis. Four sources a...

often work forty hours in a week. Employees are paid an hourly wage just above minimum wage; they begin at $5.50 an hour and it is...

In five pages this paper examines marketing management, competition, and the important relationship between profitability and cust...

This research paper discusses a hypothetical business and what factors should be considered before making a decision to merge with...

slogan and other unusual characteristics. For all they know, the slogan from the simple childrens rhyme ("Mary, Mary, quite contr...

A paper consisting of five pages compares two marketing articles that examine the issue of customer satisfaction with one discussi...

In six pages this paper examines customer attraction and retention in this marketing consideration of Gap, Inc. Six sources are c...

profitable fashion, it has created problems as well. One of the most obvious and by far the worse of these problems is that it is...

The reference librarian can be of assistance in this regard if the student is unfamiliar with how to locate material in their scho...

Vacations and other non-emergency travel have virtually been put on hold. This has not only impacted the transportation industry ...

In five pages this paper discusses how to market an online business service aggregate first to existing customers because of their...

In eight pages this paper evaluates the effectiveness of airline frequent flyer programs in a consideration of marketing, the best...

operation. The result was then the perception of the company being a service provider. It is known for many goods and services it...

some cases, a list of questions is provided to demonstrate what information the consultant would need to obtain to perform that ev...

and low price. Detroit suffered for more than a decade as it first clung to denial and then scrambled to meet customer demands. ...

the aspects such as morals, ethics and the use of tools such as empowerment (Veiga, 1993). This will be reflected in the way they ...

market research to assure there was an audience for such a publication. The company had to ensure there was a large enough market ...