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Essays 181 - 210

German Expansion Efforts of Wal Mart

In forty pages the problematic expansion of Wal Mart into the German market is examined in an overview of background, strategies, ...

Current Economy Status Economy

In six pages this paper examines the lessons learned from the stock market crashes of 1929 and 1987 and what can be applied to the...

Starbuck's; What Can They Learn From Other Companies?

egg shells along with cappuccino. The company faced problems as the core products remains and the identity of McDonalds was firmly...

PM CO. AND ASIAN MARKETS

culture -- in other words, they think on a collective level, rather than thinking individually, and will make decisions on a colle...

Price War in 1983 Quebec and Guarding the Flank

be narrowly defined and must not deviate from the boundaries given it at the outset. Of course approaching a study in this manner...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

1999 Interest Rates and Stock Market

In five pages the period from December 31, 1998 to May 21, 1999 is the focus of this consideration of the Dow Jones Industrial Ave...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Continental Case Study

the company to consider the ways in which you can improve the remaining businesses. Decisions need to be made about each sector. ...

Music Industry Decision Making

leads both the US and Europe, and by a wide margin (Cieslak, 2007). As digital forms continue to evolve, if CD sales contin...

10 Drivers for the Development of Manufacturing Industries in Small Economies

level of income available in an economy to make the purchases it will also increase the pressure on government spending on the wel...

Interest Rates

the same regardless of the time, it does not increase and only paid the once, do the fee is 1.5% and the equivalent interest rate ...

Minimizing Exposure to Exchange Rate and Interest Rate Risks

the home currency, but this may also have a cost, as it may limit customers, as it does not mitigate the total risk, it is shiftin...

Magna and the Potential Acquisition of GM's European Interests

first glance this may not appear to offer many advantages, the central and eastern European car market is performing badly at the ...

The View from the Bottom

that level, however, as job losses continue. Ten percent is a more reasonable estimate at present. The Consumer Price Inde...

The Plays Sure Thing and Trifles and What They Say about Women’s Issues

its difficult to find true love, and that women are sometimes willing to take a chance unless they have a substantial chance of be...

The Principle Agent Problem

of this crash, and the way in which interests of the different parties may be aligned. This is known as the agency problem, and m...

SFAS 141 and SFAS 160

The writer looks at the changes hich have been brought in by SFAS 141(r) SFS 160 in the way that firms need to account for control...

Interest Rate Increases

increases the amount that can be spent on consumer goods, especially those which are elastic and see increased demand. Elastic goo...

Considerations Regarding the Endangered Species Act

First enacted in 1973, the Endangered Species Act is one of the most critical laws that...

The Use of Interest Rates in Mexico

During 2010 - 2012 Mexico had interest rates above those in many develop nations. The writer looks at why the interest rates were ...

Case Study of an Older Adult

This research paper focuses on Betsy, a 79-year-old woman who has lost interest in normal activities and lost close to 20 pounds o...