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Essays 121 - 150

Marketing, Advertising, Competition, and Alliances Associated with the Airline Industry

In sixty two pages this paper presents a comprehensive overview of the airline industry and examines the effects of deregulation i...

Marketing Analysis for DuoLine Marketing

In five pages this fictitious company is the focus of a marketing analysis that includes a position statement, marketing statistic...

Construction Industry Marketing

In eight pages marketing concepts including positioning, planning, behavior of consumers, market intelligence, and relationship ma...

A Case Study of Carnival Cruise Lines

The writer discusses the marketing strategies and other techniques used by Carnival Cruise Lines to become the most popular cruise...

New York Target Marketing of Houston, Texas

In five pages this paper examines the creation of a marketing plan aimed at targeting a New York market regarding Houston, Texas v...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Contingency Plan

result in lower levels of trade into the local travel agents, however if the firm wishes to differentiate itself on service they w...

Planning the Marketing of a New Restaurant in Australia

in well with the current market trends. Opening a restaurant where the differentiation is gained not only with the menu itself, b...

Business Proposal

checks on cars and replace brakes and tires when needed. The concept has is based on providing convenience for, drivers, on servic...

Formation of a Marketing Strategy for a New Travel Product

The paper is the start of the formulation process to develop a marketing strategy for a new travel product. The product, aimed at...

AIRLINE INDUSTRY AND INNOVATION PROCESS

are, for the most part, out of these companies control). As such, it makes sense to examine consumer behavior as it pertains to pu...

OPEC and the Controversy of Dynamic Pricing

several economic models and practices adopted by businesses in order to thrive and prosper. One such practice is dynamic pricing. ...

Core Characteristics of Liquidation.com

with the firm controlling payments, which means that have an increased role in the transaction, but also increased knowledge of th...

Air Travel Safety

the creation of the Transportation Security Administration; it was created by the "Aviation and Transportation Security Act, passe...

JETBLUE AIRWAYS AND DIVERSIFCATION

JetBlue has), a reputation (which it also has) and a decent brand name, which is something the company already has. The costs asso...

Airline Industry and Globalization

Indeed, the fact that people are more readily able to travel into otherwise limited or inaccessible places has re-established tour...

Environmental Scanning and EMI

needs the information about the market launch compete effectively. Coates (1985) looked at this in more detail, but the practice o...

Establishing a Caribbean Tour Operation

in weddings and honeymoons (Probasco, 2004).The value is not only in the direct trade form these visitors, but the associations th...

Diversity Hiring and it Benefits

there are other reasons for diversity hiring. In police departments around the nation, there have been accusations of prejudice. O...

Travel Industry and the Effects of the Internet

a role for the internet. Entire holidays can be booked on the internet, it is a facility that is able to provide a great deal of i...

Hotel Industry and IT

a joint venture called The Hotel Industry Switch Co (THISCO). THISCO linked airline computer reservation systems and a majority of...

UK Tourism and Travel

is that of a significant improvement in commercial aviation. The advancement of tourism from the vast increase of commercial avia...

Airline Industry's Fate

only a temporary situation. The aftermath of September 11th has created a fearful flying public, but soon that will deteriorate a...

Airline Industry in the Future

More and more wealthy people are traveling and those who now have extra retirement bucks are putting it back into the business. ...

Traditional Travel Agencies versus Internet Travel Agencies

a wider audience of potential clientele. Currently, Expedia services myriad hotels worldwide, including Radisson Hotels Worldwide...

Airline Travel and Motivational Strategies

Indeed, getting the passengers is the task of advertising genius; keeping them, however, is often a much more difficult equation. ...

Lone Global Industry of Tourism and Travel

began downsizing in the late 1980s and continued into the 1990s, some cut back on their business travel as well, and vacation trav...

Leisure Industry and Commodification

The leisure industry is responsible for commodification when, for example, the demands of tourism come to be seen as dominating th...

Overview of Ecotourism

created vacation packages with exotic destinations such as Antarctica and the Galapagos Islands as well as the Amazon going back ...