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Essays 181 - 210

A Strategic Case Study of Acorn Computers

In ten pages this paper considers a student supplied case study that applied short term rather than long term corporate strategies...

UK Marketing Campaigns Reflect Values and Attitudes

In nine pages this paper discusses marketing strategies and how attitudes and values can be reflected in the campaigns of UK compa...

Policies, SBUs and a SWOT Analysis of The Limited, Inc.

In fourteen pages a company overview of this retail chain includes its mission statement, vision, corporate planning, strategies, ...

Marketing Audit for an SME

model takes the model for the environment from the US market, using styles and refresh images so that a good product can be combin...

SWOT Analysis of Emirates Airlines

resources that can be leveraged to make profit, at the end of the financial year 2005/6 the airline had carried a total of 14.5 mi...

Cooper Lighting

time as increasing sales. Different brands also allow for different t associations to appeal to divergent target markets. There is...

First Choice Holidays; IT Strategy and SWOT Analysis

worldwide sailing and eclipse.com, the direct sales only website with similar offerings to Firstchoice.co.uk. By 2002 60% of holid...

Case Study of Sazeh Consultants Engineering and Construction Company

there are a limited number of shareholders and as such a greater ability to focus in the longer term needs of the business. The ...

Position of Bob Evans Farms, Inc. Restaurant Chain

stop. At the suggestion of his father, Bob Evans built the farm shed which would house the sausage-making operation with open end...

SWOT and PESTLE Analysis of the UK's MM Group

(MM Group, 2004). To examine this large and diverse company we can use a PESTLE and a SWOT analysis. In PESTLE analysis there i...

Ecommerce and Mortar and Bricks Company Marketing

more popular and seen as more successful. The separation of operations, as seen with companies such as Barnes and Nobel is very di...

Case Study of Guajilote Cooperative

to use a resource that is increasing in value. There are few supplies of mahogany due to its rarity. This is a legitimate source t...

Sprint's E-Commerce Strategy

2004). 2. E-Commence Strategy The company has a very string presence in the internet. The aim is to promote the business as well ...

New Pharmaceutical Company Startup

work toward a shared future" (p. 30). The mission of the XYZ Company is to bring the health-giving benefits of biotechnology to ...

The Possible International Expansion of Albertson's

over as Chairman of the Board and CEO (Albertsons, History, 2005). McCain expanded Albertsons even more (Albertsons, History, 2005...

Evaluation of the Construction Industry of India

2004). The relaxation of controls has also enabled greater imports to take place bringing in essential equipment and goods...

Company Overview of Nintendo

other peripheral products. --This is a well run company with stellar management practices. --Nintendo markets to teens, unli...

Yorkshire Companies John Bull Confectionary and The Deep

attracting increased funding due to the social and educational purposes it service (Kotler, 2003). These types of attractions are ...

UK's IKEA

can be bought to transport goods home, and then when returned a full refund given (Ikea, 2004). Weaknesses may be seen in t...

Student Supplied Change Management Case Study

control over the manufacturing process. The location of the company with the production facilities near London airport may also be...

SWOT and PEST Analyses of Lego

decline, as there has been global stagnation, making many markets more price sensitive and allowing lower cost competition to ente...

Hypothetical Vodafone Acquisition by Virgin Mobile Telecom

All other facets of operation are similar to other cellular services providers; the primary difference with Virgins approach is th...

UPS Analysis

that could not be delivered (UPS, History 1907, 2004). And, they did all this at prices almost as low as the post office (UPS, His...

A Federated Department Stores Analysis

least in part to aggressive implementation of strategy in addition to good planning (2003). The company prides itself on excellent...

A Comparison of IKEA and Furniture Brand International

homes, for a very low price. Yet, there is always the high end market in any industry. Wealthy people continue to buy select items...

Sweetwater Sweets' Expansion

Of the four, one is questionable in quality and another is relatively new without an established customer base. Kilwans does some...

Major Title Company Marketing Plan

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

Analysis of Alaska Retailers Subway, Wal Mart and IHOP

existence of Indian gaming facilities. Pull tab games and bingo have been allowed in Alaska for years, but other games of chance ...

Analyzing Italy's L'Oreal Elvive

in the future (CD Europe, 2003). This indicates that the use of the product and the perception of its use by the target market is ...

Estee Lauder Company

$100 million (Born, 2000). The main products are fragrances with Youth Dew as the single most important. The Threat of Current Co...