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a countrys national export strategy, particularly in regards to developing and transition economies (Redefining tourism). Sources ...

In twenty four pages this paper examined the community service training of local councillors in this overview of Trinidad and Toba...

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

racial divisions in Trinidad and Tobago in relation to the political and social climate of the 19th century, it is necessary to go...

fusion is quite popular for both English and Hindi lyrics and cross-over music in this realm includes modern western instruments f...

and potential use of judicial review, and then at how it can be applied as well as the potential defences that may be cited by the...

theme zones combine historical landscapes, representing the Asia of the past, with commercial innovations that represent the Asia ...

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

they are and how they compete. Sony was originally called Tokyo Tsushin Kogyp (Tokyo Telecommunications Engineering Company), wo...

that using brand extensions may be a potentially lucrative strategy, and add value to the firm and the ground, but it is also poss...

the theory to Reebok. When a company has an international brand the choice of the way the promotions are managed will star...

This book is a comprehensive look at different types of special interest tourism (SIT). A goof introduction gives a strong overvie...

a few years ago. Consumers are not as willing to accept a brand if the company itself does not have a clean record. Creating a gl...

egg shells along with cappuccino. The company faced problems as the core products remains and the identity of McDonalds was firmly...

Functional brand attributes which were communicated effectively to the customers incorporated these heritage aspects along with qu...

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

run IMC campaigns, here there is more than just a common theme and message, it is the same type of massage with the same values th...

France Elseve is the market leader, giving it a leadership position and potentially facilitating some economies of scale. The comp...

this is important in any industry, but with the fashion industry the pace of change can be rapid, and competition is high. To asse...

The paper is a primer on sustainable and eco-tourism. The writer explains the concept of sustainable tourism and eco-tourism and ...

positive impression of the product and help to stimulate demand. In order to assess this the first stage is to consider how and wh...

is a successful brand strategy? There is no single definition of what is, and what is not, a good brand strategy. To determine th...

mature with many sectors. Tourism is one of the areas where developing countries have continually had a trade surplus, in 1...

The tourism sector was developed as part of the diversification strategy in Dubai. The writer looks at how and why the plans have ...

Security; Governance Rule of Law & Human Rights; Infrastructure & Natural Resources; Education; Health; Agriculture & Rural Develo...

it needs to relate to the entire earth, so it will need to have a presence in each country, or at least be heard of in each countr...

was worth a total of $5.5 trillion (Wagner, 2005). In the United States the travel and tourism sector is very important to the ec...

the industry is one that is, or becomes sustainable. 2. As well as the potential negative impacts there are also a number of pot...

QUESTION #2 What are the two dimensions of service? Which is harder to measure and why? The two dimensions of service are the tec...

The majority of literature on volunteer tourism focuses on the potential positive benefits resulting from the two advantages. Howe...