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Essays 61 - 90

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

PepsiCo

lifestyles are referred to as "smart spot" eligible products. These products "meet authoritative nutrition statements set by the N...

Coca-Cola Supply Chain

bottle the product carry the majority of the costs. To assure success Coca-Cola may underwrite some of the loans but the financing...

Case Studies on PepsiCo and Wal Mart

niche, bottled water quickly proved to be a market that (unlike the cola market) was anything but static. Intrigued with the conc...

Overview, Expansion, and Subsidiaries of PepsiCo, Inc.

In twelve pages this report examines PepsiCo in a corporate profile that includes discussion of its expansion efforts, subsidiarie...

A Frito Lay Industry Analysis

market snack foods around the world. 1984 - PepsiCo is restructured to focus on its three core businesses: soft drinks, snack foo...

Financial Diversification and PepsiCo

been more studies of diversification within the framework of corporate performance than in any other strategic management area. H...

PepsiCo and IT

In fifteen pages this report examines the information technology of PepsiCo in a consideration of policy, strategic, and objective...

PepsiCo Human Resources

In fifteen pages this paper examines the HR policies and practices of PepsiCo in an overview of strategies and goals. Thirteen so...

The Pension Funds of Coca Cola and PepsiCo in 2009 and the Impact of IFRS on Reporting of Pension Funds

a qualified actuary, under IAS 19 this is recommended by not mandated. The calculation of the obligation is calculated in a slight...

ANATOMY OF A CONTRACT

This 3-page paper focuses on contract law as it pertains to advertising. The case highlighted is Leonard v PepsiCo Inc. Bibliograp...

Organizational Behavior and PepsiCo

principles of behavior discovered through the science of behavior analysis." Specifically, strategies and procedures that consider...

PEPSI: KEEPING UP THE CHALLENGE

Discusses the strengths and weaknesses of PepsiCo. There is 1 source listed in the bibliography of this 3-page paper....

Financial Comparison of Coca-Cola and PepsiCo

(b) 10,406 11,374 18,038 20,351 Gross profit (c) (a-b) 18,451 20,570 21,436 22,900 Gross profit margin (%) (c/a x 100) 63.94% 64.3...

9-Cell Model on Pepsico

this makes the future bright for PepsiCo. Assessment PepsiCos ranking at the top of its...

PEPSI AND BUSINESS PROCESSES

Proposes three business processes for PepsiCo, as well as performance targets, metrics and implementation recommendations. There a...

Designing a Balanced Scorecard

firm operates in a number of markets some, such as the carbonated drink market are seeing a slight decline, (Kotler and Keller 200...

A Practical Illustration of Activity Based Costing

manufacturing to prepare the oats for sale. There is also the cost of the packaging, which is brought in as flat packed cardboard ...

Financial Analysis of PepsiCo in 2012

in 1965 with the post merger company renamed PepsiCo. The company has made a large number of acquisitions as well as deferments ov...

Status of the Pension Funds of PepsiCo and Coca-Cola

The conditions of pension funds for these two firms in 2009 is assessed using data from the annual accounts. The growth, contribut...

Analyzing The 'Number 2' Soft Drink Manufacturer PepsiCo

In a paper consisting of seven pages a SWOT analysis is applied to the company that also owns Taco Bell, Pizza Hut, KFC, and Frito...

Coca Cola, PepsiCo, and Diversity

In twelve pages these soft drink giants are examined in terms of the diversity efforts undertaken by each. Ten sources are cited ...

Latin America Problems A PepsiCo Case Study

except Venezuela where Pepsi had a 42 percent share to Coca-Colas 11.6 percent share. In fact, in terms of market share, Pepsi cam...

Case Analysis of PepsiCo in Mexico

would ultimately result with PepsiCo becoming the leader in the cola competition in Latin America. Initially, the strategy implem...