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Essays 151 - 180

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

The Inquiry Process

also admits that "Effective inquiry is more than just asking questions," as a "complex process is involved" (Exline, 2004). This p...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

Research Diary Entries

appear to be universal. The aim of this research is to assess if international companies prefer to undertaken standardized marketi...

Historical Development Of The American Higher Education

for a serviceman - or woman - who spent the last several years entrenched in blood and battle, however, were dead-end, blue-collar...

Book Review: "Leading At A Higher Level" By Blanchard

the most successful and productive leaders know clout means having the ability to empower workers and achieve goals. Things a lea...

"Option Four" By Ramesh Ponnuru: Review

plays a role in mandating its recognition as a union, will it automatically segue into an issue of rights that have been heretofor...

Knowledge Based Industries and Employee Management's Importance

In six pages this statement 'The management of workers in knowledge-based industries poses one of the greatest challenges to the h...

Wall Street Journal and Marketing

ODonnell has positioned it as a fast-growing, Internet-based retailer of popular hard goods made by companies that cant or dont wa...

Colonists and the First Nations

lead to meetings between the First Nations and the new colonists. Contact between the Europeans and First Nations, as might be ex...

Article Review on Marketing and McDonald's

image around kids and community (MacArthur, 2005). Not everyone agrees with that opinion, for instance, former senior executive v...

Social Responsibility of Wal Mart

suits were consistently filed against the company for everything from slave wages, to the inability of employees to take breaks in...

The Potential Benefit of FDI from China to Africa

Africa is one of the world's poorest regions. It has been argued that one strategy which is useful for economic development to all...

Lester and Onore - Learning Change

reread the same text while logging summaries, connections and questions that arose. As a follow-up they were divided into groups ...

China as a Market for Cosmetics

1.2 Demographic factors The current population of China is very large; roughly 1,313,973,713 in 2006 (CIA, 2006). However, ...

Assessment and Recommendations for Bundy Asia Pacific

The writer examines a case study on Bundy Asia Pacific supplied by the student. The case study is set in the 1990s, when Bundy, a ...

Business Plan for a New Ethnic Restaurant

themselves can be communicated and embodied within the organizational culture. However, it is also an organization where there are...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Assessing and Presenting BevCo's New Product

BevCo, a fictitious drinks company, wants to develop a new drink. The paper is written in two sections; the first examines the op...

Data Collection in Developing and Developed Nations

of culture is useful when considering the collection of data as it will help with both the collection and also the interpretation ...

Emerging Markets' Risks and Rewards

where securities are traded in the public market, is not defined as a developed market by indices such as the Financial Times Indi...

Unique Restaurant Opening Business Plan

restaurant. The owner also has a college degree in hospitality and extensive experience with fiscal matters. Financial Analysis T...

Different Generations and Marketing

In twenty four pages the newly developed marketing 5Ps are examined and 8 questions are answered in this consideration of how mark...

Ever Ready Batteries Marketing Strategies

In twenty one pages this paper examines long term marketing strategies that would enable Ever Ready to retain its battery market s...

Global Market and Marketing Compaq Personal Computers

In twenty one pages this paper examines the international market in a consideration of the marketing and growth of Compaq's PC sal...

Computer Graphic Designes in the 2Oth Century

A paper consisting of 30 pages twentieth century graphic design is considered with a discussion of various influential development...

BMW's X5 SUV Marketing

In twenty one pages this paper examines the X5 sports utility vehicle in a consideration of the market potential it represents to ...

New Millennium's Marketing of Health and Pharmaceutical Industries

In six pages this paper examines the development of marketing and business strategies for pharmaceutical and health industries as ...

An Analysis of the Stock Market Crash of 1987

The humor seemed to be endless during those hard times but not everyone was laughing. There was still some panic. One unfortunate...