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Essays 91 - 120

Cluetrain and Marketing Guru Design

In five pages this paper discusses a 'Cluetrain' webpage that reveals the innovation of new marketing gurus that embrace the Inter...

A Case Study of Carnival Cruise Lines

The writer discusses the marketing strategies and other techniques used by Carnival Cruise Lines to become the most popular cruise...

Hypothetical 2000 Advertising and Marketing Plan for Budweiser

In fourteen pages a hypothetical Anheuser Busch marketing and advertising campaign is presented in terms of company challenges, an...

Marketing Communications Changes

art. Also in the 18th century, Benjamin Franklin actively used advertising in his Poor Richards Almanac. Franklin included...

Corporate and Product Brands

branding and the way they are perceived it can become difficult to tell the difference between the two types of branding; both cre...

Measuring Value in Publicly Owned Organizations

This creates the need for accountability in the way the funds are used (Barker, 1999). It has been argued by many that the most a...

Types of eMarketing

be adapted. To consider how marketing is divergent from traditional marketing and how it may be seen as similar we first need to ...

Dirham Currency Floating by Should the United Arab Emirates

pegs" ("Exchange Rate Regime"). If the currency is a crawling band, "the rate is allowed to fluctuate in a band around a central ...

eGovernment Implementation

1. Introduction The increased use of technology offers many advantages for both commercial and governmental organisations. The d...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

Influences on a UAE Government Department

issues (liked to recession) -Difficulties in capital raising for firm that have ongoing projects or need funds to continue operati...

Expanding from the US into the UAE

The writer looks at the potential for an accounting firm based in the US with European operations to expand into the UAE, assessin...

PESTLE Analysis of the United Arab Emirates' Equine Industry

In the issue of equine exams, what needs to be taken into account here is that the countrys Ministry has veterinarians to check th...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Marine Vessel Diesel Engines and Selective Catalytic Reduction

have the edge on other more expensive technologies. The Problem: Emissions Most large engines, such as exist in marine vessels...

Macro Economy of the United Arab Emirates

aspects that a government may seek to control or influence, including inflation, unemployment, the balance of trade, foreign inves...

United Arab Emirates: Heritage and Society

respect is seen in the way that the people greet each other and the way that they dress and eat and drink (Hurreiz, 2002). For exa...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Green Supply Chain Management

and policies associated with the greening of the supply chain can be associated with economic savings (Rao, 2007; Esty and Winston...

REGIONAL INTEGRATION, BRAZIL AND THE UAE

Target is the goal to contribute to alleviation of poverty (ECCHM, 2005). Basically, therefore, the REIs allow nations in ...

JEDDAH AND DUBAI: A TALE OF TWO ECONOMIES

and 90% of export earnings (CIA Factbook (b), 2008). Other industries include manufacture of ammonia and industrial gasses, cement...

Islamic Banking and Finance

mainstream, and many mainstream banks are setting up Islamic banking divisions, Hong Kong and Shanghai banking Corporation (HSBC),...

Sustainable development and The United Arab Eremites

is almost impossible for any business so satisfy the criteria of sustainable development (Eckersley, 1992). Alternatively,...

Obesity in the United Arab Emirates

the UAE (Join the movement to tackle obesity, 2004). The UAE is the fifth most obese nation in the world, following the "United St...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

INTRODUCING SUNPOWER TO BRAZIL AND THE UAE

of its electricity (Kwintessential, 2008). In short, Brazil is looking for any and all opportunities to participate in ventures de...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...