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Essays 631 - 660

Creative Consumer Consultants and Congruence of Objectives

In short, it is not in the employees best interest to make decisions that will be harmful to the company in the long term. Such d...

Baudrillard and Weil: Two Concepts of Consumer Society

attempts center "on the system of objects in the consumer society ... and the interface between political economy and semiotics" (...

Trouble Shooting in Services Industries

communication will have fewer levels to traverse with fewer gatekeepers so that there is a greater chance of management at higher ...

Consumer Behaviour and Marketing a Hotel

be looking for the best deal, the most service or facilities for the lowest price, where love is involved they may be looking for ...

E-Health: Policies And Procedures To Protect Consumer Confidentiality

which is where the AIDS population appears to lose its right to privacy. Schmidt (2005) notes that more currently, the Kennedy-Ka...

Two Part Tariffs and the Consumer Surplus

costs to find the optimal levels of sales. However, this may also be seen as losing some potential income at the cost of making mo...

The Body In Consumer Culture: Performing Masculinity

buff model. Indeed, it can easily be argued that while there is some form of embellishment in most advertising, employing bodybui...

Bone Density And Dieting: Consumers

who denies it is by conducting a bone density test.12 Oftentimes people are bound by a motivational force greater than thei...

Implications Of Implied Warranties In The Technology Sector

protect consumers from shoddy workmanship and defective products. The small print on the back of a package or bottom of a service...

Why Engineers Should Not Design Products for the ‘Average’ Consumer

characteristics. They will include will be made up of strong heavy ruby players, large sumo wrestlers, short and very light weight...

Canadian Consumer Culture & the Environment

was not, as it had been during the Depression, a function of what the consumer could afford, bur rather what the then could find (...

Students Are Consumers, Colleges Are Businesses

where and how they acquire higher education is both grand and far-reaching; that universities are feeling the financial pinch of s...

Does Clever Advertising Entice Consumers?

true; a moments reflection will reassure us that while thousands of new products are introduced every year, most of them fail (Cha...

B2B and B2C Marketing: Similarities and Differences

supposed to be given good information, but when it comes to B to B, there are things that the business owners are expected to know...

UTILITY, CONSUMER SURPLUS AND VOLUNTARY EXCHANGE

consumer benefits from by being able to purchase a product or service for a price less than what he or she would otherwise be will...

Explaining Utility Maximization with the Use of Indifference Curves

link between the value of labor input and price of a good (Marx, 1999). The problem with this approach is the way in which it as s...

New Coke: Marketing Flop

has its own very distinctive following; while it may be partially entrenched within cultural reasons, the primary one is the level...

Choices of Consumers and Branding

customer loyalty has lead to several phenomena. The brands, in terms of quality, will usually deliver what they promise, if this w...

INTERNET MARKETING AND CONSUMER BEHAVIOR

open the discussion, well first point out the differences between traditional marketing and that used for the Internet. Traditiona...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

ARTICLE REVIEW - CONSUMER BEHAVIOR AND PRICING

regardless of price (Thilmany et al, 2008). The authors are onto something here that is quite right - price is not...

Consumer Behavior

which consumers engage. There are first, the routine purchases like toiletries, groceries and other things purchased on a routine ...

Bottled Versus Tap Water: Environmental Impact

transport. Moreover, it is a lesser threat than its plastic counterpart when reaching its final resting place in a local landfill...

CONSUMER PRICE INDEX AND PERSONAL IMPACT

those things that people need, but its not something that is a constant "must buy" scenario. But theres been an increase in the ap...

PATIENT SAFETY AND CONSUMER-DIRECTED HEALTH CARE

had pushed through legislation mandating mandatory medical error reporting (Hosford, 2008). Additionally, and perhaps more importa...

A STUDY IN CONSUMER SOAP

its more important to understand consumers needs and what they respond to before launching any kind of marketing campaign (or prod...

The Influence of Marketing on Consumer Behavior

Many companies of the last decade figured that idea out and figured it out well. Many of the characteristics which Cronin lists ...

Consumer Goods Company and Marketing Mixes

of cost-effective channels to target prospects outside their place of business (Weeks, 2001). Furthermore, some business-t...

Private Health Insurance and Consumer Attitudes' Research

one taken from patient records of a local teaching hospital, taken from among those patients admitted in the past calendar year wh...

Literature Review of Consumer Research

indicator of quality, there remains a dearth of published research addressing the issue. There are some studies that address wait...