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Essays 181 - 210

Applying Marketing Concepts to Increase the Sale of Tickets at a Sports Stadium

support a football club; they will purchase tickets for the games of their top placing, which may be tickets from the home stadium...

The Marketing of Innocent Smoothies

separately. 2. Question 1; Environmental Trends and Opportunity It may be argued that the product they developed fitted in well ...

Takeovers in the UK

save HBOS, the government had already indicated it would not allow a bank to fail, having previously nationalised Bradford and Bin...

The Strengths and Future of Betfair

technological development and procurement (Porter, 1985). These support activities may relate to more than only one section of the...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Trio of Marketing Journals Evaluated

attempt to maintain. Some are better able to maintain their stated focus than others, however. Three such journals are eval...

X- AND Y-THEORY AND LOGISTICS

empowerment and the taking of responsibility. Though it might seem as though these two are at the opposite end of the spectrum, le...

3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

United Kingdom and Evidence That is Illegally Obtained

of the case. Mirfield (1998) in fact focuses on the topic of pretrial evidence and warns about improperly obtained evidence. Altho...

Gap Customer Service and Marketing Communications

and other community events, marketing communications is another area in which the GAP can make its presence known. One way in whic...

Approaches to Communication for Firms with Bad News

is chosen. Each may be considered individually. Over the years a number of companies have had to pursue a strategy allowing...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Europe and America: Political Structure, Government, and the Internet

to say that conservatives generally prefer the status quo, and look at the past with longing, while liberals work for change, beli...

Low Class Workers in America and Elsewhere

level, even working very long hours. They may have benefits, depending on the company, but they may depend on public transportatio...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Case Study on Starbucks in the United Kingdom

who import form other countries may have a cost advantage. The good economic conditions may also be seen as encouraging of grow...

Minority Shareholders' Rights and UK Law

This paper examines the limitations and rights of minority shareholders in the UK. This ten page paper has nine sources listed in...

Mistakes in United Kingdom's Common Law

the case given that this is a matter of common mistake (McKendrick, 2000). In this case the agreement can be seen as fulfilling t...

Issues of Higher Education in the UK

collages of further education that take children on at sixteen in offer these in place of A or AS levels there still funding probl...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Management Support Systems and Outsourcing

he type of IT functions or service increase in their complexity and potential sensitivity of the content increases the implication...

Crack Cocaine: Fetal And Child Impact

mother needs to take immediate measures to modify her diet and habits as soon as she realizes she is with child so they do not har...

The Long-Term Effects of a College Education

school degree earn approximately $1.2 million; those with an AA earn approximately $1.6 million; and those with a bachelors degree...

Creativity in Staging and Managing a Food and Wine Festival

relationship can then be leveraged in the design and management of subsequent events. The Edinburgh Festival is one example, there...

American Corporations: Rising Concerns Over Ethics

occurs, the domino effect that follows can be completely ruinous to those who are within the path of consequences, otherwise known...