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Essays 271 - 300

Germany and Direct Marketing Campaigns

In ten pages what would succeed and what would not in terms of direct marketing campaigns are considered within the context of Ger...

Advertising and Marketing of Sex

In twenty pages this report examines product marketing and advertising campaigns in a consideration of how sex sells. Fifteen sou...

North Texas Soccer and Direct Mail Advertising Campaign

In a report consisting of five pages a hypothetical scenario involving a North Texas professional soccer team and a direct mail ca...

The Art of Consumer Capitalism in Advertising

In a paper that consists of five pages the art form of slick consumer capitalist advertising is disccused as are the ways in which...

2000 Presidential Campaigning

In six pages Robert Khayac's 2000 presidential campaign strategy is considered in this hypothetical essay sample that examines mar...

Marketing Strategies For The Disposable Camera

This paper analyzes the marketing strategies used by a fictitious camera company, ABC Cameras. The author also provides an advert...

Ford's Kia Marketing

In five pages this paper examines the target market and segmentation for the Kia advertising campaign launched by Ford Motor Compa...

An Analysis of Coffee's Popularity

In a paper consisting of 5 pages the methods of advertising campaigns and marketing strategies and their impact upon public's perc...

Practical Marketing Plan Development for a Small Business

market position will also be an issue regarding the competitive advantage that may be utilised in any marketing campaign. The adva...

Overview of EAS Experimental And Applied Sciences, Inc. (EAS)

In nine pages the Experimental and Applied Sciences company is considered in an essay that includes a company overview, mission an...

Market Proposal - Launching a Triad Hallmark Store

for this proposal is located in Abilene, Texas, a city located approximately 170 miles east of the Midland-Odessa area and 180 mil...

Advertising to the Global Community

segments, whatever those segments may be. Many nations have less well-developed sources of market information than are available ...

Hypothetical 2000 Advertising and Marketing Plan for Budweiser

In fourteen pages a hypothetical Anheuser Busch marketing and advertising campaign is presented in terms of company challenges, an...

BMW International Marketing Case Study

products that also have their own brand, such as the Mini Coopers. There are many theories that emphasise different types...

The European PHEC and the American DTC

advertising in the US Since the mid-1980s, the FDA has allowed DTC advertising in the US. Originally, a few DTC ads were allowed ...

Local Markets' and International Brand Value Creation

range of reputable sources. These can be used to frame and explain the results that are obtained from primary research. It is also...

Operation of a Foreign Office

feeling (Conflict Research Consortium, 1998). More real examples of cultural mishaps: * Denise Taylor receives an URGENT message ...

UPS Analysis

that could not be delivered (UPS, History 1907, 2004). And, they did all this at prices almost as low as the post office (UPS, His...

Controversial Marketing's Uses and Value

other aspect that will gain attention. The value may be questionable when negative publicity is received, or the individual...

Direct Mail Correspondence Writing

interest and to hook them it wanting the read the entire letter or presentation (Westphal, 1998, Friese, 1998). Commitment to read...

Marketing Campaigns and Macro Factors' Effects

they need to be prudent. This is especially true for the service industry. In an environment such as this, marketing needs to cons...

Land Mine Marketing and Ethics

area where the mines were laid" (14). Only the most determined and profit-oriented marketer or the one with no sense of moral scru...

A Case Study of De Beers

In five pages the 'Supplier of Choice' campaign by De Beers is examined in terms of competitior reaction and company strategies th...

Banking Industry and Young Professionals as a Target Market

what risks would he be bringing to the bank? If he does go with risky clients, how might the risk be managed? To some extent, the ...

Endorsements by Celebrities

(Cummings, 2001, p. 52). Woods appearance was unannounced and unexpected by the sales reps (Cummings, 2001). For the next hour,...

Internal Marketing's Concept and Value

2004). In order to communicate effectively with the employees there needs to be a greater commitment and level of input to win ove...

Tesco and Marketing Communications Campaign Evaluation

at Morrisons look on the Tesco web site. This is a very plan and simple advertisement, indeed, at the beginning, if the...

Interactive Marketing's Value

taking place at the same time to discourage attention. Other forms of marketing such as direct mail and internet marketing have fe...

Johnson and Johnson Marketing Communications

and in 2001 unofficially took over daily operations of Johnson & Johnson as he was being trained to succeed Ralph Larsen upon his ...

Product Line Positioning at Mazda

young adults. It seems that Mazda, for this vehicle, did address the customer base as an essential element but it does not appear ...