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Essays 301 - 330

Endorsements by Celebrities

(Cummings, 2001, p. 52). Woods appearance was unannounced and unexpected by the sales reps (Cummings, 2001). For the next hour,...

Controversial Marketing's Uses and Value

other aspect that will gain attention. The value may be questionable when negative publicity is received, or the individual...

A Case Study of De Beers

In five pages the 'Supplier of Choice' campaign by De Beers is examined in terms of competitior reaction and company strategies th...

Banking Industry and Young Professionals as a Target Market

what risks would he be bringing to the bank? If he does go with risky clients, how might the risk be managed? To some extent, the ...

Marketing Campaigns and Macro Factors' Effects

they need to be prudent. This is especially true for the service industry. In an environment such as this, marketing needs to cons...

Land Mine Marketing and Ethics

area where the mines were laid" (14). Only the most determined and profit-oriented marketer or the one with no sense of moral scru...

Direct Mail Correspondence Writing

interest and to hook them it wanting the read the entire letter or presentation (Westphal, 1998, Friese, 1998). Commitment to read...

Marketing Mix for a Health Program

where the program will be delivered. The distribution will be mainly for the way that information is delivered as well as informat...

Marketing AOB

had the potential to gain a first mover. The firm has its physical location in Bassendean, Western Australia. But as it...

OVERVIEW: SOUTHWEST AIRLINES INC.

trying to expand domestically, both through organic growth and acquisitions (Gilmer, 2010). SWA today is under the directi...

Application Responses for Parsons Design School

fashion that exists within a single country, indicating the vast social divides that exist all across the world. Even within my ow...

BMW International Marketing Case Study

products that also have their own brand, such as the Mini Coopers. There are many theories that emphasise different types...

UPS Analysis

that could not be delivered (UPS, History 1907, 2004). And, they did all this at prices almost as low as the post office (UPS, His...

Local Markets' and International Brand Value Creation

range of reputable sources. These can be used to frame and explain the results that are obtained from primary research. It is also...

The European PHEC and the American DTC

advertising in the US Since the mid-1980s, the FDA has allowed DTC advertising in the US. Originally, a few DTC ads were allowed ...

The Concept of Economies of Scale

a company expands, the production units increase and this provides the firm with an opportunity to decrease its costs ("What are E...

Choosing a Well-Known Personality to Endorse an Airline

The writer looks at the way an airline may choose a celebrity for an endorsement marketing campaign. The example of Singapore Airl...

Reflections on Subjects Relevant to Pastoral Work

Working in the church is a challenge. The paper reflects on some pastoral subjects that are important to consider while on probati...

Vitamin D Supplementation and a Qualitative Study

In a paper of five pages, the author reflects on the value of vitamin D therapy presented in case series study. This study shows ...

Motivations for Adopting Environmental Practices

pressures, motivations, challenges and barriers from the global and the internal perspective need to be considered. The concept ...

Attending an Alcoholics Anonymous Meeting

who the group leader was, and she responded: "Im not sure who is the group leader today." I watched to see if I could determine w...

Is Culture and Attitude the Same in the Context of Organizational Change?

The writer looks at literature which examines the potential impact that culture and attitudes have on the change process. The writ...

Attitudes about an Object

This 3 page paper provides an overview of object perceptions as it relates to attitude formation. This paper explains how cognitiv...

American Values Found Within The Scarlet Letter

This 3 page paper gives an overview of the story The Scarlet Letter. This paper includes how the theme and parts of the novel refl...

An Interview with a Nurse Manager

Adams maintained that her experiences with nursing care and the structure of nursing services has changed in the past decade, and ...

British Workforce and the Growing Participation of Women Since the Second World War

control practices and free contraception; the changing attitudes of women; and the availability of part-time work. After the war,...

Development of Attitudes

the way that attitudes can be altered, and as a result of these alterations the individual increases knowledge and the way in whic...

'The Lottery' by Shirley Jackson and 'A Good Man is Hard to Find' by Flannery O'Connor Compared

The rural citizens depicted in the story are average, everyday people who indulge in senseless human sacrifice that they never que...

Beer Market of Germany

exports (Martin, 2001). Binding Brauerei AGs, a major brewry, saw a sharp downturn in their performance in the time leading up t...

Two Attitudes Towards Money

a job and be motivated by money and the utility that is provides for them. A good example of the instrumental approach...