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Essays 211 - 240

S-D Logic - A New Paradigm for Value Creation

The writer reviews an article entitled "On value and value co-creation: A service systems and service logic perspective", which ad...

Hewlett-Packard's New Leader

This essay discusses HP's new CEO, Meg Whitman. The paper comments on her values and their alignment with corporate values, her pa...

Jean M. Twenge, Generation Me

This book review pertains to Jean M. Twenge's text Generation Me, which is a study of the differences between the attitudes and se...

Health Interdisciplinary Teams

Each profession has its own culture that incorporates beliefs, attitudes, values, customs, behaviors, and ways of communicating. C...

Fictional Gubernatorial Campaign

This essay discusses various campaign issues for a fictional character who is running for the governorship of Texas. The paper bui...

The Safe to Sleep Campaign, SIDS

This research paper discusses the Safe to Sleep campaign, which is a promotion effort designed to address the infant morality caus...

Public Relations Campaigns in Colombia

In a paper of nine pages, the writer looks at international public relations campaigns. Colombia's campaign to improve its interna...

An Overview of Integrated Marketing Communications

from the traditional business approach to advertising, wherein advertising functions were viewed as existing apart from "other pro...

Smiley Face

smokes pot and the comedy arises through her being stoned all day. In relationship to these conditions the film offers ver...

AT&T Public Relations

it changed the formula for the beverage. Brand identity is a promise to the consumer. If the brand does something different, it wi...

Marketing and Partnership in Community Improvement - The Case of Birmingham

put into place it is necessary to understand the existing position as a baseline, this can be used to determine problem areas, as ...

The Strategy and Marketing of Tesco in Ireland

compete in a way that would attract customer and gain their loyalty as well as add value to the company. 2. The Strategy of Tesco...

Innocent Drinks Value Creation

of the company along with the way they compete can be considered in order to the way in which they are able to create value. 2. ...

Obesity in Brooklyn

formed in 2003 to push forward clinical research (NIH, 2010). National measures have been undertaken, but they need to be suppor...

Needs-Based Marketing

is considered to be more fundamental than the one above it, and so on, such that a person cannot fulfill needs from higher levels ...

The Marketing of Real California Cheese

and as such did not become boring. It was also highly aligned to the product it was selling. Therefore, the "Happy Cows" was succe...

Strategic Recommendation for British Telecom

strategy it is necessary to examine the company in its external and internal environment. This can be undertaken using a number of...

Creating a Campaign to Reduce Obesity in Brooklyn - Background Information on the Target Audience and Existing Campaigns

ongoing health problems later in life. 2. Target Population The campaign will be aimed at young adults, which we will define as...

The use of Data by Human Resources

within the employee base 3. To manage labour costs (management accounting), with the level of labor needed for different tasks, ty...

Health Care Marketing - A Binary Approach

purposes of this example, one might consider Southwest General Hospital in San Antonio, Texas. This facility makes for a good exam...

Eradicating Smallpox, Implications for Polio

the infected individual, which halted the spread of the infection (CDC, 2009). However, the conditions that were applicable to sma...

Marketing Research Study; Marketing Techniques Used by NBA Teams

where newspaper advertising and strategic planning had higher means. Therefore, although useful, the study was limited as it does ...

Scientific Management in the UK

been able to cope with the expansive growth seen over the last fifty years. In order to consider this we need to look at the compa...

Accounting Questions

of its economic life. The historical cost convention can result in some difficulties, as some assets will be written off, but may ...

“Re-Positioning a Brand: MasterCard’s ‘Priceless’ Campaign”

such as being in control of ones life, being satisfied with ones life, enjoying a good family life, and being able to afford what ...

Conrad Restaurants Ltd. Marketing Plan

now the ratio is 600 residents for every restaurant. The area has a high level of non residents which explains the very low ratios...

Book Review of Near Failure in Kosovo by Wesley Clark

Serbian "ethnic cleansing" (a euphemistic term for genocide) which was then going on in Kosovo. It was Clarks belief that it was i...

Clothing of China

Long thought to be legendary, it has recently proven to actually have existed, but theres no information on the type of clothing w...

Measurement of Credit Risk

to look at portfolios of risk as well as individual risk, looking as aspects such as concentration risk. This is often dealt with ...

Global Acquisition Influences

this is the case, if there is a premium of 20% or 30% on the share value it becomes apparent how much higher the revenue streams w...