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Essays 481 - 510

Furniture Purchasing Distinctions

In six pages the ways in which furniture is bought by consumers are examined in a consideration of determining factors such as soc...

Three Marketing Articles Evaluated

In six pages 3 consumer articles featured in 1998 and 1999 editions of Journal of Marketing Research, Journal of Consumer Research...

Behavior of Consumers and Music's Impact

In eight pages this paper examines how retail environment and the choice of products are influenced by music and how this impacts ...

Trouble Shooting in Services Industries

communication will have fewer levels to traverse with fewer gatekeepers so that there is a greater chance of management at higher ...

Target Corporation's Marketing Audit

be a part of the company; customers are made to know their value to the company. Investors appreciate Targets strong growth and p...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

E-commerce; Security and Legal Issues for UK Firms

the internet and then consider the issues of the Data Protection Act and the Distance Selling Regulations. There are many ...

E-Health: Policies And Procedures To Protect Consumer Confidentiality

which is where the AIDS population appears to lose its right to privacy. Schmidt (2005) notes that more currently, the Kennedy-Ka...

Consumption Choices

are cheaper. These effects may be seen even if there is not a drop in disposable income, but there is an expectation that there wi...

Fast-Food Restaurants and Obesity

Should fast-food restaurants be held liable for people becoming obese? What is the consumer's responsibility in this issue? This p...

Consumer Goods and Social Values

basic and fundamental article of clothing; it is likely that all but a few individuals in Western society own at least one shirt. ...

UK Consumer Protection

could be expected to have find the fault (Rose, 2003, Card et al, 1998). It is worth noting that where there is no examination thi...

How Advertisements Appeal to Autonomy Need

In this paper consisting of five pages the consumer's desire for autonomous purchases based on advertising cues is discussed in te...

A DSL Lite, ADSL, and HDSL Overview

lieu of repeaters, installed to increase distances the analog voice signal may travel. ISDN circuits do not work well with loadin...

Consumers in Latin America

In seven pages this paper examines Latin American consumer buying habits in a consideration of research models and consumer focuse...

European Consumers' Marketing

In thirteen pages this paper considers various types of generations X and Y consumer marketing strategies as they pertain to Europ...

LETTERS OF COMPLAINT: UNITED STATES AND JAPAN

First the American version, which was written to the companys president, Mr. John Johnson. Dear Mr. Johnson, Im...

Perceptions, Products, and Marketing

million compared to only $14.2 million in 1900 (Peiss, 1998). The increase in put down to an increase in the perception of cosme...

1996 Amazon.com and Strategic Alternatives

they believe they will, then return the remainder to the publisher. The publisher, in turn, offers the returned - and no longer n...

Consumer Experience at Kaiser Permanente

(Kaiser Permanente). This was the count as of December 2003 (Kaiser Permanente). Most of those 8.2 million enrolled members have...

Consumer Culture and the Billboard Liberation Front

The slogan was changed from " Im realistic, I smoke Fact..." into "Im real sick, I smoke..." (BLF, 2005). There was also a large a...

Freezing Consumer Credit Problems and Identity Theft

much attention. With a recent major breach of credit history, some consumers want to freeze theirs and not allow for new credit tr...

Application and Use of Balanced Scorecards

In a paper that consists of twelve pages the analytical business tool known as balanced scorecards is examined in terms of its evo...

Coca Cola Japan and Strategic Marketing

In three pages this paper discusses Coca Cola Japan in the late 1980s and canned tea product strategic marketing and decision maki...

Business Ethical Issues Featured in 'The Seductive Danger of Craft Ethics for Business Organizations' Journal Article

we would be proud to describe to our grandchildren, absent the convenient balm of rationalization" (pp. 23). Clearly, decision-ma...

Education and a Competitive Proposal Sample

In ten pages this paper discusses an education competitive proposal sample that considers various project factors, planning aspect...

Assessment of the Performance of 5 U.S. Presidents

In eight pages this paper examines the characteristics, differences, and consequences that impacted upon the decision making of Am...

Foreign Policy Decisions Leading to US Involvement in WWII

This paper addresses foreign policy decisions made by Roosevelt and relevant to Great Britain that lead up to a certain involvemen...

Meena and Pearl Dock's Small Business Purchasing

In five pages this paper examines purchasing decisions that need to be made in a consideration of imports and risk factors as they...

Software Industry Exporting Decisions

In forty five pages the software industry is featured in this focus on export industrial decision making with increasing internati...