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Essays 571 - 600

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Hawaiian Kingdom's Ali'i Ruling Class

foresight that brought all of the various Hawaiian Islands together. He was to be the last of the great Hawaiian rulers, for after...

United Church Of Canada And Christology

to defer to clergy as people in other churches (Stewart, 1983). These attitudes would be expected if one considers the three tradi...

Analyses of 3 US Supreme Court Decisions

In nine pages United States v. Brockamp, Atherton v. FDIC, and O'Gilvie & O'Gilvie (minors) v United States and Kevin O'Gilvie...

Judicial Reasoning and the Views of Jerome Frank and Karl Llewellyn

In eight pages this paper examines the theoretical perspectives of persuasion, doctrine development and constitutionality as conce...

Review of Cotton Belt to Sun Belt by Bruce Schulman

in Southern states, rather than Northern ones). But Roosevelt wasnt helping the South out of the goodness of his heart - h...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Truck Driving Laws

operate trucks only within a state are "only subject to rules at the state level" ("Why Arent Trucking Laws National in Scope?"). ...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

The United Nations: History.

the purpose of establishing ways to settle crises peacefully, prevent wars and codify "rules of warfare" ("History of the United N...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Family Differences and Cultural Values

Such a person would not have felt any need to leave his beloved homeland, and his sons desire to do so would have been traumatic f...

Superpower Status of China

the low-end retailers like Wal-Mart are able to supply inexpensive goods, low income Americans will remain satisfied and uncritica...

UN Speech of Mikhail Gorbachev

In five pages Soviet President Gorbachev's 1988 speech delivered to the United Nations is analyzed....

US and Japan Trade Conflict

In ten pages this paper discusses the contemporary historical trade conflict between Japan and the United States....

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Policing in the United States and Austria

control. The United States Patriot Act was designed in such a way that it refocused policing processes on federal levels of contr...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...