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Essays 61 - 90

A Three Hotel Advertisement Analysis

In this essay that consists of nine pages three different hotel print advertisements are compared and analyzed in terms of content...

Turin Italy Hotel Opening and Business Climate

In a paper consisting of ten pages a Turin, Italy's hotel opening is examined in terms of the impact of such significant elements ...

Student Marketing Considerations Case Study

In five pages this paper considers a possible hotel purchase in this student submitted case study featuring various pertinent mark...

Franchise Opportunities Represented by Hilton Garden Inns

and $25 per share respectively (1995). Not too much time went by before Hiltons board of directors approved a plan to in fact spl...

UK Hotel Chain Forte Hotels Group

In twelve pages this report considers this United Kingdom based hotel chain in a discussion of branding and future markets. Seven...

Blackpool Hotel Marketing Plan

in Afghanistan and then Iraq have resulted a high degree of any western feeling in many Muslim countries and an increase in the le...

Ways to Launch an International Brand Name Hotel

This 3 page paper discusses three ways in which oen can start an international brand name hotel. The methods include direct mail, ...

Market Research Proposal

a room are important and how the current quality of bedding and towels are perceived. 2.1 Type of Study The research needs to g...

Disney; A Strategic Examination

considering the way in which is an integrated strategy in Disney and how the different divisions support each other leading to a s...

Strategic Hotels and Resorts

when it is considered that there is only an average 5.5 percent increase in room rates in the North America market and 17.4 percen...

Marketing Strategies For The Great Western Hotel

once a month for the "The Toyota Extreme Superbull Bullriding Series", the level of attendance it at roughly two thirds of the ful...

How To Successfully Franchise in East Asia

East Asia. The student has posed 4 ideas form a literature review, these are that P1. The success of international franchising ...

Coral Gables, Florida's Biltmore Hotel

1920s. Offering both privacy and four-star service, the Biltmore attracted those who craved each, including the "Duke and Duchess...

Small to Medium Sized Entermprise Marketing and Communication

an open door policy. However, there have also been problems. With a small company, as many of the processes are less formalised....

A Proposal for a Hotel Project

the YTL Corporation Berhad conglomerate. The parent company has a range of interests, from power generating companies and construc...

Porter's Five Forces Model Analysis of the Lodging Industry

not be possible. Second, the supply is perishable in that there is no inventory to store; a room is rented or it isnt. Third, oper...

Avril Hotel Pricing Strategy Case Study

(this means the percentage change in the number bought if these are from historical figures), which is then divided by the bottom ...

Marketing A Hotel in New Zealand

may serve as a foundations in which to build further successes. Hilton is an intentional company, and along with several subsidi...

A King David Hotel Marketing Analysis

to ensure a uniformly high level of service and top quality personnel and management" (2003). This standard is achieved via profes...

Hotel Marketing Segmentation

agents have fallen on rather hard times in the last years of the 1990s. As organizations began downsizing in the late 1980s and c...

Shanghai and Hong Kong Hotels' Financial Analysis

to cancel plans while the airlines were grounded, meaning that hotel and car rental reservations had to be canceled, and the trave...

Fictional Hotel's Problems and Solutions

are the basic ingredients to a successful budget? What are the building blocks, so to speak? Narrowing this down, in the example ...

Upscale Jeweler Competition

Financials. According to a press release on September of 2002, the Bulgari Group announced a "turnover" of $338.3 million (Euro), ...

Small Hotel Marketing

area. The listing s a small picture and then contact details, with a prices from tagline. The hotel needs to increase review by in...

Starwood Hotel's Switching Services, WizCom versus Pegasus

processing for the hotel and car rental industries" (About WizCom). Particularly pertinent to Starwoods needs is TravelWiz, the c...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...