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VIRAL MARKETING: IS IT ETHICAL?

Discusses viral marketing and whether it is an ethical advertising tool. There are 3 sources listed in the bibliography of this 7-...

Internet Marketing Options for a New SME

that preclude or place restrictions ion the way that this should take place. They are voluntary cases but breaching them can have ...

NEGATIVE WORD OF MOUTH AND VIRAL MARKETING

quality of the reviews, whereas low-involvement consumers didnt care about the quality - they conformed to the negative reviews an...

Just Following Orders

equipment someone has the responsibility of guarding it. These watches, like most everything else in the military, begin and end a...

Earthquake: A Terrifying Force

they strike without warning and can do tremendous damage. At this point the student will want to consider an experience in an ear...

The Physical Realm According to Rene Descartes

examine carefully Descartes famous "cogito ergo sum" statement, which was the original Latin for "I think, therefore I exist" - or...

Two Studies of Information Technology

gratification and for some purchases the inability to see and feel what they are. These different elements are seen as reassuring ...

Soil Salinity in the Imperial Valley

and wildlife in various ways. Plants obtain water through osmosis, a process "which is controlled by the relative level of salts i...

Fast Food, Microwaves and Society

metropolitan area and 14.1 for the affluent Westside" says the L.A. County Department of Public Health (Mcnew). Fast food restau...

ETHICS AND FRIENDSHIP: HOW FAR SHOULD A WHITE LIE GO?

deceive" (Fallis, 2009; 29). Falls (2009) in his article about lying and the ethics of lying, goes on to suggest that individuals ...

Assessing HSBC's Marketing

What changes have occurred and how might those changes be attributed to marketing efforts? * PEST analysis. This is assessment fr...

The Ethics of Marketing to Children

children are increasingly seen as a potential target market by marketers. The writer considers the potential ethical issues to mar...

Questions on Marketing Answered

or endorsement from a well known personality. The brand awareness will then create a desire to purchase or an image that may be re...

Direct Marketing and IT's Influence

In thirty two pages this paper discusses relevant topics and cases in this examination of how direct marketing has been affected b...

Business and Marketing Practices

decisions on these types of core values (Krell, 2006, 58). Donald & Goldsby (2004, 13) remark that in resolving ethical issues, a ...

It's Popcorn Time Marketing Plan and Recommendations

several years old and still seeking the niche from which it can attain and then retain competitive advantage relative to its compe...

It's Popcorn Time Marketing Mix

friends and family. IPT avoids at present the cost of establishing a full campaign for this purpose while also avoiding any poten...

Identifying Ethical Issues

Psychologists must live by the APA Ethical Principles and Code of Conduct. They will be sanctioned if they violate these principle...

Information Technology Security, Web Services and Database Management Systems

many forms cryptography complexity increasing the difficulty breaking the code is achieved with the use of prime numbers. One most...

Marketing Tobacco Products; The Ethical Issues

disadvantages are more subjective. Smoking may give many individuals a feeling of empowerment and freedom; a perception put forwar...

The Utilization of Four Ethical Theories

We all make ethical decisions every day but there are there are times when we are challenged with an ethical dilemma. In business,...

Supervisors Taking Credit

The ethical case presented and discussed in this paper is not an uncommon one. Many people have had this very same thing happened ...

Therapists Need Ethical Sense

This paper discusses how therapists and counselors develop an ethical identity, how do they develop an ethical sense, and what is ...

An Ethical Consideration of the Drug Companies

Drug companies are often criticized for unethical behavior. The writer considers the pharmaceutical companies from an ethical per...

Is Shell an Ethical Company?

and BBC Wildlife Magazine has also been argued as hypocritical, hiding the damage that the company causes to wildlife (M2 PressWIR...

Establish Ethical Culture in Public Health

2007). It is much better and will have more impact if this training and communication happens in a face-to-face situation and not...

Theories Of Ethics

Categorical Imperative and states that before we act we consider what the effect of that action would be if it became a universal ...

Starbucks Ethics

company that supplies bottled water is one example. It is estimated by 2010 Ethos, a firm which had the finding of safe drinking w...

Deontological and Teleological Ethical Theories

even if the consequences of an action are good, if the motives behind the action were wrong, it will still be wrong (Some fundamen...

Issues at Boeing

of Harry Stonecipher, CEO of Boeing, over alleged ethical violations (Holmes, 2005). Its alleged that Stonecipher was having an af...