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Essays 901 - 930

Marketing's Role in Business

In five pages this paper examines the business role marketing plays in an overview of planning strategy, budgeting, and the establ...

Autobytel.com Marketing Case

In six pages this paper discusses the Internet automobile seller Autobytel.com in a consideration of competition and how to devise...

Marks and Spencer's Marketing

In twenty pages this paper examines how marketing problems have been successfully surmounted by Marks and Spencer in this consider...

The Drug Known as Aciphex

In ten pages this paper examines the drug manufactured by Eisai Pharmaceutical, Inc. along with the marketing strategies that affe...

Foster's Lager Marketing

In nine pages this paper assesses current marketing performance and strategy of Foster's Lager by way of PEST and SWOT analyses. ...

E-Marketing for a Successful Business

This paper examines a situation in which an e-commerce business is slowly declining in terms of profit and web traffic. The autho...

Marketing Plan Development Information for Dell

In six pages this paper examines what information is required to develop a Dell marketing plan and how a strategy can result from ...

Case Study on the WWF

In five pages a case study on the World Wrestling Foundation focuses upon its successful marketing strategy as well as providing a...

Corporate Dividend Policies

In fourteen pages changes in a company's dividend policy are examined regarding any change in ordinary share's market price in a c...

SWOT Analysis of Gateway

In five pages Gateway Computers is subjected to a SWOT analysis of the company's strategy, positioning, finances, and conditions o...

Gap Inc. and Increasing Its Share of the Market

that Gap management understands the need for refocusing its primary brand. It seeks now to be not only a haven for upper-middle-c...

German Expansion Efforts of Wal Mart

In forty pages the problematic expansion of Wal Mart into the German market is examined in an overview of background, strategies, ...

Uncertain Economy and the Future of Worldcom

the technology sector, particularly in high-tech, Internet-related companies, set investors on their collective ear. Few expected...

Product or Service Cost, Price, and Value

take this concept one step further in this essay - What was the value? Did the value equal the cost? There are numerous factors in...

Strategic Case Study of Heinz

In ten pages Heinz's marketing position is examined in an evaluation of weaknesses, strengths, strategic application, and how oper...

Strategy of Levi's and Rolls Royce

In twelve pages this paper discusses strategies of Rolls Royce and Levi Strauss in terms of market share. Three sources are cited...

Starbucks Coffee and International Marketing

In twenty pages this paper examines the global business rise of Starbucks, its successful international marketing strategies, and ...

Sliders - A White Castle Case Study

has also become very diversified. Almost any hand-held food is found in the quick service restaurants, like chicken wings and chic...

Decisions Involving Capital Structure

in the market conditions, or will come crashing to the floor. So, it would, one would argue, serve the company well if it were t...

A Comparative Analysis of American Airlines, United, Delta and Southwest Airlines Strategies

The reference librarian can be of assistance in this regard if the student is unfamiliar with how to locate material in their scho...

History of the Nokia Cellular Phone Manufacturer

In seven pages Nokia is examined in this overview of its corporate history, financial performance, and marketing strategy. Eight ...

Rolex's Strategy

be. Levine (2000) notes, "Company finances are hermetically sealed from public view, but marketing consultant Interbrand pegs the...

Exchange Services in the Air Force and Army

than they could find outside the PX. It provides items both of necessity and those that lend an air of luxury, and though its pri...

Performance and Strategy of Hasbro Inc.

and then absorbing them into the Hasbro portfolio, this is a strategy that has been actively pursued for over the last ten years a...

UK's Dixon's Retailer and the Implications of its Cessation of VCR Player Selling

drop (Dawtrey, 2002). The quality and functionality of DVDs as well as the falling cost increased their attractiveness, an...

Case Analysis of Engineered Products Division of Cumberland Metal Industries in 1980

process now wishes to purchase the curled wire cushions, but no decision has yet been made as to the appropriate pricing for the n...

Ryanair Future Strategy Determination

One of the companies that has emerged in the UK and Ireland as an important company is that of Ryanair, the first mover low cost a...

Case Analysis of Eastman Kodak's Funtime Film

of film by offering film at a lower price. Further Fuji became the official film of the 1984 Summer Olympics which took place in ...

Case Analysis of Callaway Golf Company

of the new clubs was based on a unique club head model called S2H2 concept. The S2H2 was a club head which was shorter, straighte...

In Depth Look at Columbia Sportswear

fitting the customer head to toe. Currently the company has 12,00 retailers across the world, and employs 1,800 people, in additio...