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Essays 211 - 240

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

The Germ Theory Of Disease And Chiropractic Philosophy Regarding Disease: Mutually Exclusive?

that are responsible for the fast spread of infectious diseases are those that have been detected within the environment; variant ...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Specific Leadership Theories

the mid- to late-1960s. Burns identified the difference between transactional and transformational leadership theories. In 1968, B...

Supply Chain Management - Bayer Corp. & Dell Inc.

improve their customer service while reducing supply chain management costs. They achieved these specific goals within two years, ...

Genetic Diversity and the Origin of Life

According to one theory, the universe and its components were formed in a single cataclysmic explosion between ten and twenty mill...

The Wright Way

to avoid conflict at all costs" (Corrections officer). "Moral authority" is really more a philosophical concept than a legal one; ...

Crime, Criminology Theory, and Delinquency

of behavior upon individual members of the group" (Bursik & Grasmick, 1995, p. 110). Thomas and Znaniecki also included the term ...

Loss Prevention Program for Golf Course Turf Management

the applicator or the general public, however, and some have the ability to damage the turfgrass plants they are meant to protect ...

Aviation Maintenance

mobile offices" (Pryma, 2002, p. NA). The portability of the laptops allows maintenance workers to bring them on the plane, if the...

Theories of Organizational Change

The process of successful change was observed by Lewin as occurring in three stages; unfreezing, change and refreezing (Lewin, 195...

Legal Issues for Riordan and Kudler

the head of the company has the right to contact Kudlers legal counsel, and the company lacks any stated policy regarding what typ...

Psychological Theories

2003). Since the Gestalt therapist limits this sort of interpretation, this facilitates meeting the needs of clients who have cult...

Jean Watson's Theory Of Human Caring

the concept of paying it forward. Praying forward is that act of doing something kind or helpful for someone else, they, in turn, ...

General Motors and General Electric - Comparing Turnaround Differences in Corporate Governance

to change the business of GE and focus only on the sectors where the company felt it could be number one or number two. Therefore,...

Technological Developments in the Shipping Industry

features in place to address problems if they occur. So too do the new transport ships. Many ships today, for example, are doubl...

Creating Operational Efficiency While Sustaining Competitive Advantages

was bought out by a competitor, due to the inefficient operations failing to create a profit (Anonymous, 2007). Other companies, s...

Technology and Is Used for Operations Management in Healthcare Practice

also changing. In the past the systems were being used in a more limited manner, with more emphasis placed on aspects such as busi...

Riordan's Expansion to Mexico

on its prescribed path. Organizational Structure Changes Recommended Structure Riordans current organizational structure wi...

Peplau and Orem/Core Concepts

begins with "orientation," which is a period in which the nurse and the patient become acquainted. The relationship then proceeds ...

Disease Surveillance; A Literature Review For Research Into Attitude And Practice Of Ministry Of Health Physicians Toward the Surveillance System In Saudi Arabia

a history of proactive surveillance beginning in 1933 when a rule decree was implemented in order to help prevent the spread of co...

Interpersonal Communication/Listening Skills

comprehend orally, I find that taking notes is helpful, particularly a list of steps. However, as the text indicates visualization...

Team Management

process. The result of this input can have a direct impact on budgets, cutting running costs and possibly saving investment costs....

Music As Sedation for Children

was evaluated using the Beth Israel Medical Center flow sheet sedation scale (Loewy, et al, 2006). If, after 30 minutes, the patie...

Collaborative Learning Communities

2007, p. 166). Livesay, et al (2007) point out that participation in professional collaborative learning communities helps teach...

NASA's Effect on the U.S. Economy

the areas in which it operates sites (Reddy, 2006). NASA Langley was the object of one of the investigations seeking to identify ...