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Essays 181 - 210

Conrad Restaurants Ltd. Marketing Plan

now the ratio is 600 residents for every restaurant. The area has a high level of non residents which explains the very low ratios...

Case Study on Internet Marketing

Therefore, our small company may decide to attempt to sell not only nationally, but also internationally. Before the internet the ...

Mortgage Marketing Campaign and its Development

In ten pages this paper examines how to develop a marketing campaign for a mortgage lending company with target market, values, an...

Strong Brands' Building at AOL

a business that resonates with customers, that avoids competitor strengths and exploits their weaknesses, and that exploits its ow...

Magnetic Resonance Imaging and Economics

In fifteen pages this paper examines MRIs in a history that examines its market value, financing, marketing, and business implicat...

Affordable Housing Marketing Plan

In ten pages this paper examines affordable home building in a presentation of a marketing plan. Seven sources are cited in the b...

Organizations and Change Management

In eleven pages this paper examines organizational change management in terms of health prevention screenings and promotions in a ...

Strategy at Southwest Airlines

As management gurus were espousing customer satisfaction and approval as the end goals of all business activity at the height of t...

Strong Brands Constructed Through Marketing Communications

much as a tell model, with advertising undertaking one way communication to tell the consumers of the benefits of their product. T...

Marketing Strategies for the Fitness and Body Building Industry

potential target market (Kotler 429). This is untaken using "memory tests " and "learning tests" (Kotler 430). Another name may be...

5 Questions on Sales Management

determining customer needs. Because of this, the salesperson is more in a listening rather than selling mode on that first visit t...

Operational Improvements in Manufacturing Environment - The Case o Morgan Cars

changes have seen the overall capacity of the factory increase from 500 cars per year to over 700 cars per year (Vella, 2007). De...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

Information Technology for a Shopping Center

duel purpose, to provide a system, of observations and as a deterrent. The tying of the system with an IT system, will allow for a...

Niche Businesses and Effective Social Media Marketing

sells instructive courses in building log cabins for personal dwellings or for profit. This being a niche area of business, obviou...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Analyzing Method's Industry

Method at present, but as the case notes, in 2006 Methods "total annual sales were approximately 10% of Procter & Gambles sales in...

Roobios Tea Case

areas such as concern for health, issues regarding caffeine and other heal drinks such as Yerba mate from South America can be con...

Belize as a Hospitality Market

percent of those over the age of 15 can read and write (Belize 2008). Tourist Accommodations Superficially, it could appear...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

Wal-Mart in 2007

healthcare spending" (Wal-Mart Stores, Inc., 2008; p. 5). * "Increasing store network" (Wal-Mart Stores, Inc., 2008; p. 5). Threat...

Upgrading Riordan Manufacturing's Working Information

production and procurement of raw materials also should assist the company in planning for the future. Riordan currently has mark...

Strategic Plan for Champion Enterprises, Inc.

be placed on a permanent foundation or even over a traditional basement. Customers can choose from ranch, Cape Cod, two-story, ga...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...