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Essays 31 - 60

Developing a Marketing a Plan for a Fruit Juice Bar

growth, marketing is the key to business development. For small businesses1 the challenge may be greater due to limited resources ...

Should AirAsia Adopt an M-Commerce Strategy?

the ability to assess the potential of m-commerce as a part of the strategies used by AirAsia. 2. E-commerce and m-commerce 2.1 ...

The Internet as Distribution Medium for Music

space and working capital, they are limited to what they can sell by the available space and the amount of capital that can be tie...

Porter's Applicability to Retail's Information Technology

of operation of the organization. Thus it "is in these activities that a firm has the opportunity to generate superior valu...

Supply Chain Management - Bayer Corp. & Dell Inc.

improve their customer service while reducing supply chain management costs. They achieved these specific goals within two years, ...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

Essential Strategies

and defined two types of competitive advantage. These are cost advantage and differentiation. These are two different ways a compe...

WalMart Strategic Causal Chain

than a mean 5% increase) - % change (e.g +20% per annum) - % change (e.g +8% per annum) - Review of internal costs and implement...

Assessment of Burberry

his failed attempt to scale Mount Everest (Burberry, 2011). The robust image of the brand was further enhanced with the firm recei...

Family in Anna Karenina

The sociocultural values represented by the family unit are the focus of this analysis of Anna Karenina....

The Approach of Multinational Corporations to the Ethical and Social Responsibilities

and ethical responsibilities due to their position of influence; they are able to influence markets, suppliers and in some cases m...

Statistical Analysis' Value

is not a benefit to the undertaking of the screening and that as a result the resources used in the programme are not creating any...

Review of "Delivering the Goods - The Art of Managing Your Supply Chain" by Damon Schechter and Gordon Sander

this book takes on an interesting perspective, instead of trying to see logistics and supply chain management are separate issues ...

The Utilization of Financial Concepts When Looking at the Case of Guillermo Furniture Store

investment may be assessed to determine which would have the highest and the lowest opportunity cost, so that Guillermo may maximi...

Amazon and the Potential for New Technology

to gain and retain the first mover advantage as a firm that was the first major book seller on the internet, the firm took many ye...

Pfizer

and profits. The grand strategy is one of innovation and marketing. The company seeks to continually develop new products manag...

Examination of Genesis Research and Development Corporation

this reliance on trade in international environment when it introduced a moratorium on the release of genetically modified crops 1...

Organization Success - The McKinsey 7-S Framework

in 1982, Peters and Waterman who were working at McKinsey & Company, a consulting firm, were identifying the factors of success in...

AT&T and Strategy

plan of action and a practical application before success will be achieved. When looking at the way strategy seen in much e...

Proposal for a New Assessment Model Aimed at Analysis of Information Technology Use within a Firm

which an organisation competes. Porter (1985, p13) has designed two differing categories of competitive advantage; cost advantage ...

Marks and Spencer; Performance and Strategy

difficulties off international trade. The firm is now doing relativity well in the current financial condition, the preliminary re...

Dell International Strategy

Dell have undertaken international expansion; locating production facilities in different geographical areas. The first section of...

Creating Operational Efficiency While Sustaining Competitive Advantages

was bought out by a competitor, due to the inefficient operations failing to create a profit (Anonymous, 2007). Other companies, s...

Factors That Influence Strategic Implementation

that value is added to the customer and more custom gained. If a weakness is location then this may be the opportunity for change....

Overview of Management and Strategic Supply Chains

such as using just in time inventory management may add value as it creates lower costs and increases profits. Value may be added ...

Case Study of Bantam Enterprises

creating the goods that Bantam Enterprises is supplying to Vaculon, so it is less likely that this aspect of the supply chain and ...

Afghanistan National Development Strategy (ANDS)

Security; Governance Rule of Law & Human Rights; Infrastructure & Natural Resources; Education; Health; Agriculture & Rural Develo...

Literature Review for Use in a Project on Leadership in Kuwait

or values. It is by understanding leadership and its influences that the way leadership may be encouraged and developed in the con...

Quality Delivery

of the children. The first aspect is to ensure that the product offered is the right one for the market place, this...

FEDEX, LAURA ASHLEY AND GLOBAL VALUE CHAIN STRATEGIES

recently pointed out that there are more to value chains and supply chains than buyer-supplier; also important is supplier-supplie...