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Essays 391 - 420

General Marketing Overview

In eight pages this paper discusses marketing in a general overview that includes conceptual definition and consideration of such ...

PR and the Digital Revolution

In fifteen pages this paper examines how public relations are faring in the digital revolution in a consideration of such companie...

Science, Technology, and Public Relations

In five pages this paper considers how public relations influences technology and science with a story of Kuwait provided as an ex...

Marketing Communications and Public Relations as a Gauge

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

Global Product Public Relations and an Interview with Sir Richard Sykes

In twelve pages a sample interview with Glaxo Wellcome's chairman considers product public relations in a global marketplace. Ten...

Presidential Administration of Richard M. Nixon

In five pages this paper assesses the Nixon Administration in terms of its public relations and communications preoccupation. One...

Effective Marketing Communication and Element Integration

In ten pages this paper examines integrated marketing communications in an evaluation of its effectiveness in sales promotion, dir...

NYPD Proposal on a Program of Cultural Diversity

In a paper consisting of five pages the advantages of the NYPD implementing a program of cultural diversity in improving public re...

Sales Promotions and PR

In eight pages this paper discusses the sales promotions shifts to public relations. Twenty one sources are cited in the bibliogr...

A Public Relations Business and Art Overview

In ten pages this paper addresses the student contemplating a study of public relations and includes objectives and strategies, va...

Advertising Mix and Public Relations

In the past several decades there have been repeated surveys by university groups, private public relations operations or even the...

U.S., France, and PR

In six pages this paper compares how public relations services are performed in France and in the United States with the increased...

Public Relations and the Job of a PR Professional

1988, the Assembly of the Public Relations Society of America adopted a definition of public relations: "Public relations helps an...

Military Marketing Strategies

tell their audience and to offer in the way of recruiting facts. It would be more effective to market separately so that the publ...

Proactive v. Reactive Public Relations

specific the goal, the more effective one can be. For example, suppose the company needed to increase sales by nearly twenty perce...

Southeast Asia's Tourism Industry

and Visitors Association, "secondary cities tend to display the most initiative to sell themselves" (Bake, 2000, 65). PROBLEM 1 ...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Examples of Corporate Responsibility

in order to persuade them to come to the side of the corporation marketing the product. As consumers become increasingly savvy, i...

Won Ton Company Recommendation

gone a long way by beginning the recall of Cream of Won Ton soup, and this information needs to be gotten to the media at once. Ho...

CSR and PR Public Relations: Corporate Social Responsibility (CSR)

and the customers of The Body Shop, the stakeholders involved are those who not only invest directly in the company but also those...

Critical Thinking Case Study

treatment. Other interpretations concern the DNR as nurses are not respecting the wishes of patients. One can see that the nurses,...

Chapter Outline of Public Relations Strategies and Tactics

does this depends, however, on the type of organization. Studies performed by the University of Maryland and Towson State Universi...

Public Relations and Ann Taylor Stores Corporation

In seven pages this paper provides a company overview along with corporate problems suffered in 1996 which included a stockholder ...

Business Problem Solving and Public Relations

In nine pages this paper presents a case study that illustrates how PR can assist in problem solving as it relates to pet stores a...

The Codependent Media Landscapes of Public Relations and Advertising

In seven pages this report discusses how the lines between these two media landscapes are often blurred and how communications are...

United Kingdom's Marks and Spencer and Public Relations

UK, and felt by companies such as Marks and Spencer. In effect the market that Marks and Spencer sold to had disappeared....

Media Relations and Public Perception

in Chicago. These exhibition are a success as a result of the attendees that are attracted and the exhibitors that want to attend ...

Media and Public Relations Campaigns

more lengthy and ongoing, and constantly emphasises the underlying rationale for the event....

Public Behavior and Interpersonal Relations

a ruckus. It might be deemed crazy behavior as well. Children learn this too. When children act out at home, they may receive a "t...

Science and Public Relations

Yancey wrote: "Today, the National Academy of Sciences in Washington, D.C., opens its Marian Koshland Science Museum. The ...