SEARCH RESULTS

has introduced customer relationship management as a way to build and maintain markets. In this paper, well examine some fa...

the company to fried chicken ("No shame," 2005). The authors asks: " If KFC didnt have the pluck to stand up for fried chicken, wh...

areas such as futures valuing but where there is a match between assets and liabilities there maybe better tools that can be used ...

Because Walgreen builds to suit, rather than acquires stores, it can pick prime locations, where it is visible from the road -- an...

in international trade they should also import any commodity where they have the absolute disadvantage, that is where they can onl...

About 30 percent of the REIT itself is owned by Kan Am, a German investment syndicate (Stimets, 2005). The...

international markets? Are countries doing anything (similar to what the U.S. did) to try to limit smoking and its hazardous probl...

good is bought that is disappointing there is only money wasted where there are services the price will be judge with reference to...

is not greatly adversely affected by the downtime of line configuration changes. Gomes, et al. (2003) investigate a company...

visual media such as those forms listed above plus newspapers, magazines and MTV. The repetition reinforces the primary message, ...

at Morrisons look on the Tesco web site. This is a very plan and simple advertisement, indeed, at the beginning, if the...

they like buying trends and how frequently they shop for purchases there. It is safe to say, however, that the main reason...

interplay between marketing and science at Merck as bad news piled up about a blockbuster drug used by some 20 million Americans. ...

Nike long has been viewed as an "anti-establishment" brand (Holmes and Bernstein, 2004), but with fully 34 percent of Europes foot...

in the total population and the population of working age: Iwata states that "It will diminish to about 40 percent of the current ...

city of this island nation in the Middle East. The stores owners seek to determine the level of satisfaction among its customer b...

fifty (Business Wire, 2005). "Blackhawk Down" is also interesting in demonstrating the marketing pull exerted by XBox liv...

Its sale or function keeps the organization alive and growing. In the case of Harley-Davidson, of course, the product indeed is a...

allocated some resources - and have allowed some private businesses to raise capital without a lot of interest attached to it (and...

their herd. This is also where there may be different values. We have seen with the larger business there is a desire to control t...

France (www.pepsi.tm.fr) falls somewhere between the two, with several frames of text included on a page that also includes "Pepsi...

segments has been seen over many years. However, it has been argued that segmentation along these lines is too general. The use of...

located all around the world. Garten (1998) identified ten: "Mexico, Brazil, Argentina, South Africa, Poland, Turkey, India, Indo...

for its innovative tendencies (Holstein, 2002). While the smaller businesses has been Canons niche, during the early 2000s...

likely to make impulse purchases than they are to plan to buy premium ice cream to take home. The company provides logo-laden, fr...

the it is not questioned. Another source of knowledge can be borrowing from other disciplines and applying it to our own, trial an...

associated with affluence, and in years past it determined new store locations based in large part on per capita income within a s...

But these days, for the most part, price tends to be the dominant factor when it comes to competition; price and loyalty through f...

property market has had sufficient stimuli to carry on growing (Nair, 2002). One of the main factors has been the way in...

years of decline within the motorcycle industry, Harley-Davidson reinvented itself through strategic renewal" (1999, p. 47). The c...