YOU WERE LOOKING FOR :What Is Public Relations
Essays 61 - 90
In a paper of nine pages, the writer looks at international public relations campaigns. Colombia's campaign to improve its interna...
The writer presents a paper written in two parts, both parts concern at issues associated with firms using marketing PR. In the f...
global citizens. Within the context of this work, authors explore each type of stakeholder and then go on to provide case studies....
population, for example, present unique cultural concerns in terms of how to direct a public relations campaign that targets obesi...
is all too often overlooked (Ediger, 2001). When courteous responses between school workers is not relayed, the public at large w...
well as making it clear that HIV/AIDS is not only an issue which affects other countries but is also very relevant to residents of...
is a huge difference. PR is actually quite the opposite of advertising because with the latter, one has to pay for a message to be...
known as the two way street model of public relations, where there is an attempt to help communication take place bilaterally rath...
functions for organizations in facilitating establishing and maintaining a positive public image, but it also functions for societ...
1988, the Assembly of the Public Relations Society of America adopted a definition of public relations: "Public relations helps an...
specific the goal, the more effective one can be. For example, suppose the company needed to increase sales by nearly twenty perce...
Yancey wrote: "Today, the National Academy of Sciences in Washington, D.C., opens its Marian Koshland Science Museum. The ...
There is currently animosity between the university and the local community, which may result in difficulties when it comes to dev...
does this depends, however, on the type of organization. Studies performed by the University of Maryland and Towson State Universi...
In ten pages this paper addresses the student contemplating a study of public relations and includes objectives and strategies, va...
In the past several decades there have been repeated surveys by university groups, private public relations operations or even the...
a ruckus. It might be deemed crazy behavior as well. Children learn this too. When children act out at home, they may receive a "t...
the masses? These are important ethical questions posed each and everyday throughout the global business and social worlds; wheth...
more lengthy and ongoing, and constantly emphasises the underlying rationale for the event....
is the customer who makes final judgment on the organizations efforts, or rather it should be the customer making that determinati...
and the customers of The Body Shop, the stakeholders involved are those who not only invest directly in the company but also those...
In seven pages this report discusses how the lines between these two media landscapes are often blurred and how communications are...
to communicate those messages. Politics is the struggle for power and the opportunity for vision and leadership. Public relations...
In twelve pages a sample interview with Glaxo Wellcome's chairman considers product public relations in a global marketplace. Ten...
In nine pages this paper presents a case study that illustrates how PR can assist in problem solving as it relates to pet stores a...
In five pages this paper considers how public relations influences technology and science with a story of Kuwait provided as an ex...
In seven pages this paper provides a company overview along with corporate problems suffered in 1996 which included a stockholder ...
In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...
PR was almost essential in order to get accurate news out to the public as a companys crisis unfolded (Sorter, 1998). McCusker (20...
& Johnson had determined it was safe to do so, and it used its PR department to keep the public informed. As a result it came out ...