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Essays 391 - 420

Counseling and Approaches

In a paper of three pages, the author reflects on the use of different approaches in counseling. These approaches include the emp...

Treatment Approaches and PTSD

This research paper offers description of several different approach to treatment for post-traumatic stress disorder (PTSD). The ...

The Person Centered Approach

Carl Rogers initiated the Person Centered approach to therapy, sometimes called, client centered. This paper is based on a YouTube...

"Do You Speak English?" by Simon Collings

This essay takes a Rogerian approach to discussing Simon Collings' s "Do You Speak English?" This essay also includes an explanati...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Coffee Fair Trade

There are two different but related topics explained in this essay. The paper begins by explaining Mills' concept of private troub...

STAFFING ISSUES FOR A GOURMET COFFEE SHOP

Discusses human resources and staffing issues for a fictitious gourmet coffee shop in Washington, DC. There are 4 sources listed i...

Can The Coffee Trade be Fair on Farmers?

Coffee is a popular drink, with the industry worth billions of dollars. The trade relies on exports from developing nations. The ...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Marketing In Tourism

pleasure, holiday visiting to family and friends, college breaks, group trips, religious trips, educational trips and so on. Bryme...

Prison: Keep Them Public Or Make Them Private?

wherewithal to actually decrease prison populations while at the same time increase community safety is found in the way public fa...

Nintendo Wii; Marketing Objectives and Target Markets

dominance over the interactive gaming market. When looking at the marketing objectives for their Wii a similar pattern to t...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Defining And Identifying Problems/Opportunities Between The "Public's Interest" And The "Public's Best Interest"

commercial activities and examine the effect on the society around them. This is no easy task, since an activity that generates m...

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

Global Expansion

Best Coffee House executives need to explore the cultures in any region they are considering for expansion. One good source is Hof...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...