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Essays 241 - 270

Overview of the Internet and Marketing III

In ten pages this paper examines Internet marketing in a consideration of what it is, how it takes place, and its benefits with on...

Ben and Jerry's Ice Cream Marketing

In ten pages this paper examines the marketing approach of Ben and Jerry's in a consideration of its characteristically low operat...

Definition and Origins of Relationship Marketing

In five pages this paper discusses relationship marketing in terms of definition, origins, and differences from other marketing ap...

Comparative Analysis of the Works of Annibale Carracci and Gilbert Stuart

In five pages this paper compares and contrasts Carracci's Bean Eater with Stuart's Ann Penn Allen. Five sources are cited in the...

Northern Italy's Cuisine

nord dItalia From the most generalized of perspectives, northern Italy includes Nice, Interlaken, Garmisch, and Cortina to the n...

Police and Nonlethal Weapons

was killed by an FBI sniper (1999). Clearly, the need for non lethal weapons is significant as the twenty-first century unfolds. T...

Film Review of The Believer

meetings that he attends, he reminds those present to focus on harassing Jews. As one might surmise, Danny definitely has conflic...

Wall Street Journal and Marketing

ODonnell has positioned it as a fast-growing, Internet-based retailer of popular hard goods made by companies that cant or dont wa...

The 24th Annual Arkansas Bean Fest and Annual Outhouse Races

worse as the actual race begins. The music at the festival is the most fun of all. It features an eclectic mix of styles includin...

Music Industry Marketing

a point of influence with a major label. The music industry has complained for some time of its inability to sell albums....

Research Diary Entries

appear to be universal. The aim of this research is to assess if international companies prefer to undertaken standardized marketi...

If Marketing Aims to Meet Customer Needs Why are Customers Rights an Ongoing Issue?

as there is a need to satisfy both individual and organizational objectives. The organization objective will be to create a profit...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

Conflict Management - Hypothetical Case Study

also learned that Paul typically reacted negatively to anyone who questioned him. Julie investigated further to gain insight int...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

The Ethical Stance of Manchester United

of stakeholders (Johnson and Scholes, 2002). The last of the stances is that of a shaper of society, where there are ethica...

Towards a Definition of a National Minority

implement a mandatory requirement for companies to print labels in the minority languages of the individuals in the country it is ...

Stakeholder and Utilitarianism in Business

undertake the action that make them most people happy. Those considered in the equation will include the customers the employees, ...

Valuing Shares

computation of risk and the compensations that are due to that risk. It may be argued that systematic risk which is seen within a...

A MARKETING PLAN FOR A NASSAU RESTAURANT

high-end dining. Still, if we assume that even half or three-quarters of these restaurants are casual dining, the restaurant we wa...

Problems and Similar Cases for the Best Snack Case

separately so that there is the ability for each to be managed in the way most suited to the markets that it will service, for exa...

Market Research Proposal for A Starbucks Fruit Juice Drink

times. As the firm has a core competence in beverages it is logical that if the firm is looking at renewing and increasing sales b...

Assessing and Implementing Internal Marketing at Huffman Trucking

HRM theory which looks at the way motivation can be increased when man is seen as social which will increase the level of commitme...

Organizational Practices at Best Buy

2001 (a move that gave them immediate access to a broad upscale customer base), and continuing with the purchase of Future Shop (t...

The Psychology of Entitlement

Similarly, the anecdote about Marie Antoinette saying "let them eat cake" in response to the information that the people had no mo...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Share Values and Company Assessment

various assets and deduct the liabilities to give us a book value. In this paper we will consider the debentures as liabilities as...

Doing Business in China Statistically Analyzed

product. This is very important to keep in mind, and as we go through this paper, well see why. An Explanation of Analyses...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...