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Essays 511 - 540

Benefiting and Educating Consumers Through Advertising

seen) at the time. Nearly a quarter century later, Wechsler (2002) reports that "African-American physicians regard direct-...

Merger Between Pharmacia and Upjohn

In five pages this paper examines the pharmaceutical industry in a consideration of the Pharmacia and Upjohn merger with such topi...

Asthma and How to Live With It

through counseling or psychotherapy has been found to be effective in reducing the asthmatic symptoms. However, for the m...

Overview of the Pharmaceutical Industry in the United States

too many side effects are being released to the market. Pain-reliving drugs such as Celebrex, Naproxin and Vioxx have been thought...

Article Review on Canada's Resistance to US Drug Sales Pressure

article provides a polite, superficial look at the problem. 4. This is a financial issue. IV. Conclusion This article should...

Pharmaceutical Sales and the Entrance of Nurses

greater demand on health care services as more of them cross that line from employed to retired. Projections are just that,...

Pharmaceutical Industry, Prices, Returns, and Generic Drugs Competition

or tested will never make it to market due to ineffective results, the development of side effects or other influencing criteria. ...

Vyaderm Pharmaceuticals Performance Incentives

EVA = Net Operating Profit after Taxes - [Capital x Cost of Capital] This approach was intended to encourage managers to lo...

Use of Lithium Within The Field of Psycho-Pharmacology

notes that another five percent are victims of occasional despondency, with one of every six people succumbing to a "serious, or m...

Accreditation in Nursing

creates a document that addresses the extent to which the program is in compliance with the standards for accreditation published ...

Pharmaceutical Industry and European Think Tanks

care issues will explore the relationship between European think tanks and the multinational pharmaceutical companies, specificall...

Pharmaceutical Industry Marketing Environment

marketing within the pharmaceutical industry: Social and cultural forces/consumer behavior. Factors to be considered include: * Th...

U.S. Government Involvement in Prescription Drugs

the "government should subsidize prescription drug spending for all 40 million Americans over the age of 65 - whether they need it...

US Political Influence of the Pharmaceutical Industry

18.5 percent profit margin, more than four times that of all other industries" (Barry, 2002, May). With that money the drug indust...

RU 486 and Hoechst Roussel Pharmaceuticals Inc.

not in conflict with models of corporate governance such as Milton Friedmans shareholder wealth maximisation model. Other interest...

Marketing and Communications

Proctor and Gamble pharmaceuticals are a lively division. This is a company where it was once the role of the sales representative...

Pharmaceutical Manufacturing and Rising Cost Management

drug can work under "ideal" conditions rather than a real-world environment, tend to take place in controlled artificial environme...

Outsourcing and the Pharmaceutical Industry

to expand their capacity for research and basically, to increase their overall productivity (Borchardt, 2000). The analysis fram...

The Pharmaceutical Industry, Globalization, and New Product Development

caused a greater demand for information, as well as product. That information is made available through the increased and strategi...

Pharmaceutical Industry and Involvement by the Government

In six pages this paper discusses the pharmaceuticals industry in terms of increased government regulation with Glaxo Wellcome's A...

U.S. Pharmaceutical Industry and Image

the cost and regardless of who pays for the care that individuals receive. Though grossly oversimplified, the skeletal structure ...

Overview of the International Pharmaceutical Industry

to beat the competitors to market with the latest drugs (Active Media, 2001). Thus is why it is intensely research and development...

Career in Pharmaceutical Sales

just came on the market. This paper will demonstrate that this difficult career can be rewarding as it provides a worthwhile livin...

Business Cycles and the Pharmaceutical Industry

demand and unemployment. When Ronald Reagan entered office, he initiated his famous "supply side" economic theory with its "trickl...

A Model for Pharmaceutical Care

an attempt to sell their products, they are selling one product only and so it would follow that better advertising techniques m...

Prices of Pharmaceutical Drugs and Regulation

In twelve pages this paper examines regulating pharmaceutical drug prices by the U.S. government and its consequences. Five sourc...

Overview of Merck and Company

In ten pages this report examines a pharmaceutical corporate giant in a discussion of sales, financial performance, change, opport...

China and Pharmaceutical Expansion

In seven pages this paper discusses entering the pharmaceutical market in China in a discussion of what Bristol Myers Squibb would...

Medicare and Pharmaceutical Benefits

In ten pages this paper discusses Medicare and the financial problems associated with supplying pharmaceutical benefits across the...

Pfizer Inc. and Merck and Company

In ten pages this paper compares these two pharmaceutical firms in terms of sales, R and D expenditures, assets, and financial per...