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This paper analyzes the marketing strategy for a fictitious office supply item called KwikKlip. This nine page paper has six sourc...

In sixteen pages an 'all in one' fictitious product that combines toothpaste and mouthwash gel is the focus of this marketing plan...

In five pages the appeal of IPOs are examined in an analysis of their effectiveness. There is no bibliography included....

In five pages this paper examines how a British company would develop and market a new software product. Six sources are cited in...

In fifteen pages marketing a fictitious product in Japan is discussed in a consideration of concepts, banking, currency issues, ex...

In eighteen pages the marketing of a new rolling bookbag is analyzed in terms of competition and strategy with the 4Ps, a SWOT ana...

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

. . . and not necessarily in that order. Shopping and consumption have become tied up with far more factors than need, utility, o...

the liability. Simply put, reinsurance is characterized as insurance for an insurance company. While it is the goal of primary i...

In seven pages this paper examines how purchasing specific name brand products is not as important as it used to be. Six sources ...

the United States market (Dell, 2001). Compaq Computer Corporation still has the largest market share of servers in the world. D...

conductivity properties (Gibson, 1999). It is this additional conductivity that will help the cause of solar energy, otherwise kno...

engineers propensity for facts. It is highly likely that Dr. Buchan has not adequately addressed the issues that would leave pote...

first aspect of the product mix is to get the right product to fit the market demand (Anonymous, 2001). This is where the company ...

both ask customers what they want and then make efforts to supply those needs. Several have found that ignoring customers changin...

In five pages this paper examines how to market products that strengthen hair. Four sources are cited in the bibliography....

In five pages the new product named Juice Bomb Fruit Drink is examined in a consideration of marketing strategies. Four sources a...

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

In twelve pages this paper discusses the process of buying and the differences between consumer and industrial products in this st...

In twenty one pages this report discusses DaimlerChrysler's desire to introduce a motorbike to its product line and considers pote...

In seven pages this paper examines Delphi Automotive in a consideration of market orientation and the influences of customer healt...

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

this product, inasmuch as many different types of people call America their home, which means there are myriad directions for cons...

to a peak in 1999 and still growing, today it is still growing (Office for Recreation and Sport, 2004). This indicates a large mar...

fair Trade, or received a good review in a food and drink magazine. It is worth noting that this will also reflect political chang...

buy this as a novelty. It is something that an owner can use to train a dog as well. Instead of rolling over for example, an owner...

important to realise that price can be very distorted in the eyes of the consumer, with price perceived by reference to other comp...

million compared to only $14.2 million in 1900 (Peiss, 1998). The increase in put down to an increase in the perception of cosme...

1998). The increase in put down to an increase in the perception of cosmetics due to the way advertising was taking place, aided ...

segments has been seen over many years. However, it has been argued that segmentation along these lines is too general. The use of...