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little) influence on government decisions, its thinking here - waiting for the DOE to pass a law that would help its marketing eff...

they like buying trends and how frequently they shop for purchases there. It is safe to say, however, that the main reason...

interplay between marketing and science at Merck as bad news piled up about a blockbuster drug used by some 20 million Americans. ...

Nike long has been viewed as an "anti-establishment" brand (Holmes and Bernstein, 2004), but with fully 34 percent of Europes foot...

located all around the world. Garten (1998) identified ten: "Mexico, Brazil, Argentina, South Africa, Poland, Turkey, India, Indo...

Because Walgreen builds to suit, rather than acquires stores, it can pick prime locations, where it is visible from the road -- an...

international markets? Are countries doing anything (similar to what the U.S. did) to try to limit smoking and its hazardous probl...

owners we need to appeal to. Differentiation can provide this reason and also a competitive advantage (Mintzberg et al, 1998, Thom...

Though marketers and non-consumer stakeholders might believe that reduced reliability could lead to increased sales in the future,...

is very difficult to achieve. For example, even if the first three characteristics are present, most markets today are difficult t...

to fill the gap in terms of creating a brighter smile. What is interesting to note about toothpaste, however, is that its one of t...

UK/Europe, 2004), this is also supported with changes such as the introduction of new bedding that aims to create a new differenti...

Its sale or function keeps the organization alive and growing. In the case of Harley-Davidson, of course, the product indeed is a...

International Environment; Beginning International Marketing Activities; and Global Marketing Management. Each section contains s...

an open door policy. However, there have also been problems. With a small company, as many of the processes are less formalised....

products that also have their own brand, such as the Mini Coopers. There are many theories that emphasise different types...

means little without underlying superlative quality of product. Beaches will offer the areas finest international cuisine. ...

long-term is and will be that the company differentiate its products on terms other than price. It will seek to serve the middle ...

"big box" retailers in ways that the giants cannot duplicate, building loyalty among customers that the giants can only hope to ap...

be lunched in September 2005 called Baci, which will be backed by a ?28 million marketing campaign over three years (Grocer, 2004)...

If they "start to introduce next-generation services in 2003, GPRS and UMTS non-voice revenue will increase dramatically" (Study p...

Chinas FDI Policies In the late 1970s, China began opening the door for foreign direct investment (FDI) (Fung, Iizaka and Tong, ...

and get started, aggressively using the outcomes of their early efforts to redirect and learn their way to real opportunity" (Gunt...

differing barriers may have an solution, for example, the language barrier may be overcome with interpreters, the legal barriers w...

results and it can also be costly. Once goods are produced they need to be exported to the country concerned. This may...

is something that is advertised excessively on television, and with Internet pop up ads, the brand has much competition. Other sim...

to China, a country that supplies a great deal of textiles to the world. However, when we look at these two markets, there may b...

and Sapsford, 2005; p. A1); Sony had given up the struggle by 1992 (Cusumano, Mylonadis and Rosenbloom, 1992). VHS emerged ...

in obesity among children in America. To meet this challenge, the company developed low-fat chips, in fact, PepsiCo was the first ...

to the overhead luggage compartment and bringing down his G4 iBook, then, Troyer pulls his G4 iBook from under the seat (Lipperts,...