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Essays 331 - 360

Examination of EasyJet

The companys first flight was in 1995, when two routes were offered; Luton to Edinburgh and Luton to Birmingham. Founded by Stelio...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Company Improvement Prospectus of DataHelpers

In twenty five pages a small database business called DataHelpers is discussed in terms description of the online sales' companies...

Information Technology and the Organization, Two Comparisons

Information management has become big business in the 21st century. This report analyzes two competing retail outlets and how thei...

Customer Interaction

In four pages this paper examines the importance of customer relations and satisfaction to a business. Four sources are cited in ...

Investment and Business Ethics

In four pages business is discussed within the context of investments and the important role of ethics with topics including audit...

Avon's Direction Selection

In ten pages Avon's present business situation is assessed and a future strategy is proposed that includes an image upgrade and pr...

Improving Customer Service

that the problem exists: it does not, however, necessarily address difficulties with internal and external communication, lack of ...

Customer Relations' Success

and feel that they are important to you. The hospitality industry is one of the best industries to use as an example. Just as a ...

Acme Manufacturing Reengineering

market and was greatly excited about the 640k computer it was to introduce for use on the factory floor at the end of that year....

AlliedSignal's Internal Customer Service

In ten pages this paper examines how internal customer service was increased through shared business services applications at Alli...

An Information System for a Video Shop

This paper contains ten pages and explores the software package XYZ Video wants designed for their business as a way of maintainin...

Business Uses of Psychology

In ten pages this paper considers how psychological principles including personality theories and the programmed learning theory o...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Marketing's Role in Business

In five pages this paper examines the business role marketing plays in an overview of planning strategy, budgeting, and the establ...

Quality and Newsagent Business

customer. According to Levitt, everything else positive in an organizations continued well being would follow if only the focus w...

How to Become a Rainmaker The Rules for Getting and Keeping Customers and Clients by Jeffrey J. Fox

not get beyond the first three chapters, he or she will have already received all the practical information necessary to improve c...

Net Gain by Hagel and Armstrong

Concurrently, these same companies are interested in building long-term relationships with their customers, and it has become appa...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Harris, Customer Service Management, and Making the Customer 'King'

The strategic plan feeds directly from the motto. The first step is to identify the needs of the customers. Initial input from pha...

Coca-Cola and Pepsi - Cola Wars

help to increase the overall market size, which has had significant costs. But as consumer tastes change and market demand shift a...

Customer Service Improvements and Total Quality Management

Assemble toppings 3 3 Prepare toppings 2 2 Load oven, set timer 1 1 (Bake pizza) 8 Unload oven, box pizza 1 1 Collect...

Student Posed Questions About United Parcel Service

solutions," which is reinforced with principles of "First in Coverage, First in Confidence, First Thing in the Morning." The overv...

The Tootsie Roll Co. and Microsoft

through change. While the firm has also been through ups and downs, it has fared well. In evaluating this case in respect to the...

Overview of Customer Service

service etiquette, must maintain a strong formula of being able to rectify unacceptable circumstances brought to their attention. ...

Competitive Business Strategy and Customer Service

And there are employees who must have the mindset that the customer is always right - always. One way in which to...

A Strategy for Entering into an E-Commerce Business

only used where there is not alterative. The main exception to this is the historical data regarding the development of the intern...

A Business Mathematical Principles' Analysis

helping to predict how much product should be manufactured in order to meet anticipated demand. This paper will examine so...