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Essays 361 - 390

Information Technology and the Organization, Two Comparisons

Information management has become big business in the 21st century. This report analyzes two competing retail outlets and how thei...

Customer Interaction

In four pages this paper examines the importance of customer relations and satisfaction to a business. Four sources are cited in ...

How Employees Can Be Managed To Provide A High Level Of Services To Customers.

Model Zeithaml (et al, 2006) has presented a comprehensive model that looks at how leadership and culture will impact on the serv...

Airline Industry Trends

information systems. Even with these techniques, Zea (2002) argues that airlines in general have done little to manage risk...

IS CUSTOMER LOYALTY IMPORTANT TO A MARKETING STRATEGY?

Examines whether customer loyalty is absolutely necessarily to a successful marketing strategy. There are 8 sources listed in the ...

Influences in the Development of a Marketing Campaign

The writer looks at the scenario of a new health and fitness club that is looking at opening in the UK. The writer looks at differ...

Customers and the Transformation into Loyal Customers

profits while expanding the business. Most marketing strategies neglect the repeat customers. Just because a customer has shopped ...

The Development of a Marketing Stratagem for McDonald's

and fries had all been there for more than two decades and Chicken nuggets were introduced in 1980 (McDonalds, 2010). In any mark...

Huffman Trucking Case Study

maybe one of the first trucking companies to undertake this strategy, which may give them a first mover advantage in terms of the ...

Why Has Packaging Become Such A Significant Part Of Marketing Activity?

be associated with a more sophisticated style and more class, this is why more children products, from toys to food, will be in br...

Starbuck's; What Can They Learn From Other Companies?

egg shells along with cappuccino. The company faced problems as the core products remains and the identity of McDonalds was firmly...

Online Customer Decision-making

stresses the importance of online integration between online marketing affiliates. When customers run into problems in brick-and-m...

CUSTOMER SERVICE INDICATIONS IN A SERVICE-ORIENTED BUSINESS

the important elements of the service to be provided (with results for the customer) (Peros, 2006). Another is perception. This is...

Marketing Principles

be approached in new ways, but more importantly, with a profile, a target market can be created. For example, if one runs a toy st...

Disney World and Consumer Behavior

In eight pages Disney World customers are considered in an analysis of consumer behavior that includes recent corporate developmen...

Retail Clothing Innovations

In twelve pages this paper discusses how a retailer must constantly design new and innovative marketing strategies in order to att...

Management of a Convenience Store

often work forty hours in a week. Employees are paid an hourly wage just above minimum wage; they begin at $5.50 an hour and it is...

Midwestern Downtown Area Retail Market Analysis

In eight pages this paper assesses a Midwestern community's customer base in this downtown retail market analysis. Four sources a...

Beyond Customer Satisfaction to Customer Loyalty by Keke Bhote

1970s were the first time that US industry copied the Japanese as they became entranced by the lure of quality circles. The eighti...

A Comparative Analysis of Two Marketing Articles

A paper consisting of five pages compares two marketing articles that examine the issue of customer satisfaction with one discussi...

Gap Inc. Marketing

In six pages this paper examines customer attraction and retention in this marketing consideration of Gap, Inc. Six sources are c...

A New Product Sample Business Plan

In seventeen pages a multimedia phone and its marketing possibilities are explored as a way of examining its advantages and disadv...

The Gap and Marketing Directions

In sixteen pages this paper examines the post 2000 marketing directions of Gap, Inc. in a discussion of redeveloping customer focu...

Delphi Automotive Products Company and Market Orientation

In seven pages this paper examines Delphi Automotive in a consideration of market orientation and the influences of customer healt...

Airline 'Frequent Flyer' Programs and Their Effectiveness

In eight pages this paper evaluates the effectiveness of airline frequent flyer programs in a consideration of marketing, the best...

A Comparative Analysis of American Airlines, United, Delta and Southwest Airlines Strategies

The reference librarian can be of assistance in this regard if the student is unfamiliar with how to locate material in their scho...

Marketing Strategies Post 911

Vacations and other non-emergency travel have virtually been put on hold. This has not only impacted the transportation industry ...

Media Moguls

profitable fashion, it has created problems as well. One of the most obvious and by far the worse of these problems is that it is...

Europe, White Goods, and Market Segmentation

to another, and channels of communication set up which will target the appropriate groups....

Marketing Analysis of a Science Communication Journal

market research to assure there was an audience for such a publication. The company had to ensure there was a large enough market ...