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Examines whether customer loyalty is absolutely necessarily to a successful marketing strategy. There are 8 sources listed in the ...

In twenty five pages this paper presents a literature review of customer service changes within the corporate sector and the impac...

some cases, a list of questions is provided to demonstrate what information the consultant would need to obtain to perform that ev...

operation. The result was then the perception of the company being a service provider. It is known for many goods and services it...

so much 1991 to 1994. This should not be surprising at all, however, as increased occupancy can be expected to follow a recession...

from it. 6 I like to shop for bargain and am attracted to special offers 7 Quality is more important than price. 8 I like to have...

strategy of using the same products and the same market and just increasing sales to that market. This may be a hard strategy. Pro...

be adapted. To consider how marketing is divergent from traditional marketing and how it may be seen as similar we first need to ...

rate than ever before. This paper will consider the way in which Marks and Spencer may adapt and meet consumer needs and increase ...

manufacturer of mobile phones, but it is also the most profitable (Yahoo Finance, 2006). The company, with a total number of emplo...

about Dell is its generally unhelpful help desk personnel, however. Virtually all of Dells customer service representatives are i...

that, Steve Jobs "stopped talking" (Elmer-DeWitt, 2007). His presentation "raised dozens of questions -- from the price of the pho...

As finished units are not kept in stock the customer service process begins prior to the ordering. To make an order the customer n...

billion. Increased revenues originate with higher same-store sales and revenues gained from additional stores opened during the p...

have created a framework in which practitioners can "develop innovative instruments to measure the relationship among" human resou...

A 5 page paper discussing the development and use of kiosks for use in hotel lobbies that customers can use to check in, select th...

the company is out of the water. Gateway realized it had a problem and got out and seemingly is doing better, but Dell continues t...

for the customers that the new products need to be developed (Gumbus and Lussier, 2006). Other metrics were used, such as quality....

couldnt have foreseen how pervasive and important the Internet would become in terms of shopping and information gathering. McKins...

method of evaluation identifies different measures where there may be a gap between the level of service expected and that gained....

table 1 Table 1retail environment comparison between Goodys and Everest Traffic Flow Crowdedness Accessibility Environment Overal...

often a queue, the queue moves along a counter where different food items are displayed, with sandwiches, cakes and other snack it...

company (Hooley et al, 2003). Loyalty is often perceived as a level of customer satisfaction, in a competitive industry it is like...

the companys existing systems could not deal with the added demand for service. Eventually AOL came to be Americas largest ISP, l...

et al., 2008). It may be argued that one of IBMs problems and to the changes being in the beginning of the 21st century the frag...

the highest level of consumption rates, partly aided by the large ethnic minorities that are very familiar with mangoes (CBI, 2009...

a potential customer may be evaluating how much mortgage s/he can afford. Available calculators target individuals seeking to con...

is not greatly adversely affected by the downtime of line configuration changes. Gomes, et al. (2003) investigate a company...

returned, follow-up assessments must be made as to why the patient decided against returning. Was it dissatisfaction with the proc...

In a paper consisting of nine pages the method development of designing fixed contracts for firms that are satisfactory to supply ...