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Essays 61 - 90
Direct marketing must be fulfilling many goals as this s an area of rapid growth. This is one form of advertising that is easy to ...
order to assess which is going to be the most cost effective operations (Berges, 2004). If we apply this to real estate then th...
and low price. Detroit suffered for more than a decade as it first clung to denial and then scrambled to meet customer demands. ...
profitable customers. An effective CRM system can also help to identify additional opportunities this may be of individual sales...
The first vineyards of the American West were those begun by Spanish settlements along the Rio Grande in New Mexico and Franciscan...
wine, make up their drunken minds and know that their decision was sound when they still see things the same way when sober" (Hero...
This paper consists of a thirty five page business plan for a fictitious company that provides such services as networking, manage...
In five pages this paper examines marketing management, competition, and the important relationship between profitability and cust...
In five pages this paper examines the impact of marketing creativity on the sales of Nike in terms of the long established relatio...
the aspects such as morals, ethics and the use of tools such as empowerment (Veiga, 1993). This will be reflected in the way they ...
(Anonymous, 2002), British Petroleum, now known as "BP" operates in 100 countries in six continents, runs 26,500 gasoline/petrol s...
the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...
The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...
separately. 2. Question 1; Environmental Trends and Opportunity It may be argued that the product they developed fitted in well ...
free economic zone under the concept of clustering, allowing films of a similar nature in the same or similar industries in the sa...
of McDonalds and 20) Analyze the pricing strategies and tactics followed by McDonalds Formerly the undisputed leader in the...
models may be divergent, but they have several characteristics in common. For example, each has a method of progression with the a...
This 4 page paper looks at the way investment in quality can have the potential for a positive return on investment. A range of in...
use of industry-wide computer systems (Comerford, 2001). B2B sites allow an increased efficiency between businesses, and, accordin...
to be given good information, but when it comes to B to B, there are things that the business owners are expected to know. There i...
it needs to ensure that it addresses the problem as eagerly as it accepted the sale. The customer service department of any busin...
In meeting customer needs, many industries have moved to customer relationship management. This paper examines CRM, what has made ...
In twenty five pages the Customer Relationship Management efforts of Webvan.com, Dickssupermarkets.com, HomeGrocer.com, Amazon.com...
has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...
business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...
stated the integrated marketing communications; "is a concept of marketing communications planning that recognises the added value...
other ties, such as technological or formal bonds (Dwyer and Tanner, 2001). The payoff from long-term relationships are obvious:...
of levels it may be argued that simply surviving the last few years may be a sign of success, and is an indicator of performance. ...
In five pages this paper discusses how to market an online business service aggregate first to existing customers because of their...
"junk" from the system before uploading the data and implementing a data mining tool. PNC Bank Corp. is used as an example of a ...